The Future of Marketing and Branding

How will marketing and branding unfold into the future?

The Future of Marketing and Branding

The rise of brand merch

Brand merchandise is now far more than a cringy promotional item that nobody really wants.

The Future of Marketing and Branding

British Airways embraces Christmas

The world's favourite airline unpacks the tree and tinsel to go all-in on Christmas.

The Future of Marketing and Branding

Made by hand, not mad men

People want to see street art made by people. That's what makes cities unique

The Future of Marketing and Branding

The world's simplest brands

Simple brand experiences are like a breathe of fresh air in a world that champions the opposite.

The Future of Marketing and Branding

TAG Heuer renews its relationship with F1

For TAG Heuer F1 is far more than just an expensive form of advertising.

The Future of Marketing and Branding

Apple win Christmas

And the best Christmas ad of 2023 goes to...

Brand strategy

Influencer megabrands

Influencers (kids with a camera) are making established brands looks like marketing noobs.

The Future of Marketing and Branding

South African brands might be getting a lucky break

"Luck is what happens when preparation meets opportunity." - Seneca

The Future of Marketing and Branding

The canvas of cans

Are cans the perfect future-packaging option for brands selling anything from nuts to t-shirts?

The Future of Marketing and Branding

Nike aligns with Deepak Chopra

A different kind of health narrative emerges from Nike.

Members only

The Future of Marketing and Branding

Products guaranteed to draw a crowd this Black Friday

Black Friday 2023 is not going to be the automatic sales home run that it was in years gone by, but there are ways to pique the interest of shoppers.

The Future of Marketing and Branding

Fear Fokol billboard deemed a big no-no

Is this the beginning of a new wave in 'boundary-pushing' South African advertising?

The Future of Marketing and Branding

The guy from Aviation Gin takes a stab at an American tradition

Pumpkin spice and Aviation Gin clearly do not mix well together.

The Future of Marketing and Branding

Guinness - 'Don't Jinx It' for Rugby World Cup 2023

Even for the world's #1 ranked side, any overconfidence might comes back to bite them.

The Future of Marketing and Branding

Avante Brandy - 15 international rugby stars launch new brandy in time for World Cup

Pre-sale customers also get to join an exclusive, live, 'insider community' hosted by rugby stars themselves; to chat about the Rugby World Cup 2023 games, before- and after they happen.

The Future of Marketing and Branding

The New York Times invites subway users to experience the full breadth of the brand

Bringing The New York Times' enterprise strategy to life.

The Future of Marketing and Branding

Apple's greatest ad

What makes Apple's The Greatest so great?

The Future of Marketing and Branding

Just a hint of rich

How Louwe became 2023 hottest brand.

The Future of Marketing and Branding

And the world's top 150 'must-visit' restaurants are...

They've been labeled the most legendary eating establishments in the world in 2023.

The Future of Marketing and Branding

How we think about marketing

Strategically, in most businesses, no other function holds as much potential upside than a shift in the paradigms related to marketing.

The Future of Marketing and Branding

Nike's WTF Women's World Cup ad

Nike's aggressive support for the FIFA Women's World Cup is a play on the future of the game.

The Future of Marketing and Branding

Managing influencer marketing risk

Just because an opportunity (like influencer marketing) exists it doesn't mean that its the right one for you.

The Future of Marketing and Branding

Eagerly signing up for hell

The Barkley Marathons is a classic case study in brilliant event branding.

The Future of Marketing and Branding

Better marketing as a strategy

Kill the competition by purposefully making them look boring and out of touch.

The Future of Marketing and Branding

Is UNIQ unique?

It's a debate that can go a few ways, but what's right is clear to us.