The Future of Marketing and Branding

How will marketing and branding unfold into the future?

The Future of Marketing and Branding

Something is getting worse in the brand world

Words cost a lot for a company to maintain. Choose yours carefully.

The Future of Marketing and Branding

Flavor Flav as the US Women's Waterpolo team hype man

Why rappers at the Olympics is a great idea.

The Future of Marketing and Branding

Joyful strategy

"... marketing with joy doesn’t just separate your product from the rest. It also shows that you had the customer in mind when you were making the product."

The Future of Marketing and Branding

South Africa's biggest brands in 2024

What insights can we harvest from this year's Brand Finance list?

The Future of Marketing and Branding

Coca Cola joins forces with Marvel in latest global campaign

Coca Cola x Marvel: The Heroes is set to launch in 50 countries shortly.

The Future of Marketing and Branding

What on earth is Scott Galloway going on about?

Galloway goes on a rant, but are his points valid?

The Future of Marketing and Branding

Tom Brady is great in ads

Yes - Tom Brady was at the Super Bowl yet again in 2024.

The Future of Marketing and Branding

How not to do a Super Bowl ad

There were hits and misses in this year's line up of Super Bowl ads. This is one of the bad ones.

The Future of Marketing and Branding

VW win the Super Bowl

VW pulled out a winner for Super Bowl LVIII.

The Future of Marketing and Branding

Poppi has a Super Bowl ad?

This year, a 4-year old mom-and-pop brand is making its Superbowl debut. Is this how you build a startup?

The Future of Marketing and Branding

Marketing's image problem

If you cage a lion and put it in a circus, you create an amusement for children, but the wild loses its most-feared predator.

The Future of Marketing and Branding

Ford team up with Sydney Sweeney

The Euphoria star is also fortunately a huge fan of her own Mustang.

The Future of Marketing and Branding

The rise of brand merch

Brand merchandise is now far more than a cringy promotional item that nobody really wants.

The Future of Marketing and Branding

British Airways embraces Christmas

The world's favourite airline unpacks the tree and tinsel to go all-in on Christmas.

The Future of Marketing and Branding

Made by hand, not mad men

People want to see street art made by people. That's what makes cities unique

The Future of Marketing and Branding

The world's simplest brands

Simple brand experiences are like a breathe of fresh air in a world that champions the opposite.

The Future of Marketing and Branding

TAG Heuer renews its relationship with F1

For TAG Heuer F1 is far more than just an expensive form of advertising.

The Future of Marketing and Branding

Apple win Christmas

And the best Christmas ad of 2023 goes to...

Brand strategy

Influencer megabrands

Influencers (kids with a camera) are making established brands looks like marketing noobs.

The Future of Marketing and Branding

South African brands might be getting a lucky break

"Luck is what happens when preparation meets opportunity." - Seneca

The Future of Marketing and Branding

The canvas of cans

Are cans the perfect future-packaging option for brands selling anything from nuts to t-shirts?

The Future of Marketing and Branding

Nike aligns with Deepak Chopra

A different kind of health narrative emerges from Nike.

Members only

The Future of Marketing and Branding

Products guaranteed to draw a crowd this Black Friday

Black Friday 2023 is not going to be the automatic sales home run that it was in years gone by, but there are ways to pique the interest of shoppers.

The Future of Marketing and Branding

Fear Fokol billboard deemed a big no-no

Is this the beginning of a new wave in 'boundary-pushing' South African advertising?

The Future of Marketing and Branding

The guy from Aviation Gin takes a stab at an American tradition

Pumpkin spice and Aviation Gin clearly do not mix well together.