Guinness - 'Don't Jinx It' for Rugby World Cup 2023
Even for the world's #1 ranked side, any overconfidence might comes back to bite them.
Rugby World Cup starts this weekend.
As you would expect, key sponsors need to leverage their sponsorship dollars with additional promotional material to get the most of the opportunity.
Guinness have the perfect little teaser pitched directly at concerned Irish fans ahead of the games.
They even roped Brian O'Driscoll into the mix.
You can think it, but don't jinx it.
Maybe also a bit of a dig at English fans who no doubt will singing 'Bring it home, bring it home' with increasing confidence; until their team inevitably loses.