The New World of Business

When culture + category combine in interesting ways

Innovation happens when the combination of dominant thinking style and business category are switched around.

The New World of Technology

Strategy: Shut down e-commerce

Just remember....'Amazon is coming.'

Tools

What is it that you are building?

The immense value of creating a vivid image of what it is that you are ultimately working towards.

Articles

An epidemic of 'best practice'

There is danger is serving up an idea that was hot over twenty years ago, yet again.

Articles

The magic of the bosberaad

It's time to host more bosberaads - a truly South African solution to division and fragmentation.

Books

Rick Rubin's new book | a review

Navigating the unseen world of creativity with one of music's greatest record producers.

Articles

Why has the Internet become so depressingly shit?

From Facebook to Amazon - why is it that everything on the Web is doing down?

What is A24's strategy?

The movie business is tough; dominated by some very big players that have 'owned' Hollywood for decades, nobody in their right mind would want to wake up one day and decide to take on the likes of Paramount and Twentieth Century Fox. So how is it that a small studio,

Case studies

Right now Nothing But Thieves is everything

A delightful case study in cryptic brand building.

The New World of Technology

AI causing some troubles at Spotify

Instead of eliminating work, AI is actually creating a lot more work for humans to do, just to undo its bad work.

The New World of Technology

Nissan scores with a 4-hour long ad

Spotting a growing YouTube trend, the car brand has massive audience success.

The Future of the Consumer

Lululemon swap old leggings for new

Turning 'dupe culture' to their advantage.

The New World of Business

Bud Light didn't think this one through

Anheuser-Busch are currently shredding their old strategic marketing playbook.

The Future of the Consumer

Customers included

A new kind of marketing is emerging.

The Future of the Consumer

What's behind the rise in popularity of board games?

There seem to be a lot of people talking about board games and expressing their increasing love for playing all sorts of interesting new board games.

The future of mobility in the eyes of Citroën

Why should the future of the car be all about the car?

The New World of Business

Culture always leads strategy

Have a plan for culture, or culture will have its own plan for you.

New spending habits of South Africa's middle-class

The fight for the share of wallet of South Africa's affluent consumer is hotting up.

The New World of Business

When brands get political

Increasingly we look to brands as our salvation - our protectors from the complexities and challenges of modern life.

The Future of Marketing and Branding

Better marketing as a strategy

Kill the competition by purposefully making them look boring and out of touch.

Articles

We all have options

...and options are all we have.

The Future of Marketing and Branding

Is UNIQ unique?

It's a debate that can go a few ways, but what's right is clear to us.

The Future of Marketing and Branding

Heineken sees gamers as ordinary folk

How Heineken sees just another night out.

Articles

Sorry we don't do that

The importance of list of all the stuff you don't do.

Case studies

Welcome back Pepsi

Pepsi have a brand new identity - and it's good.