The Future of Marketing and Branding The most powerful brand asset that you almost certainly don't have Does your brand have a distinctive sound?
Marketing strategy The re-imagining of classical music Here's one exciting re-imagining of where classical music could go from here.
The Future of Work 'What is known' vs. 'What gets done' The gap between 'what is known' and 'what gets done' is often huge and actively ignored.
The New World of Business Danger of dependency When you are reliant on a single driver of your future, over which you have limited control, your level of risk increases dramatically.
Marketing strategy The 'beat your customer for more' strategy A better way of selling more is to spend more time loading your products with value, so that customers demand them on their own volition.
The New World of Business What is 'the future'? Strategy is only as good, as the quality of the relationship the organisation has with the futures, to which it relates.
Business strategy Junk strategy A quality strategy doesn't require a hundred PowerPoint slides to get the job done.
Films SHIFTY - a new film from Adam Curtis We're deliriously excited that Curtis has a new documentary series due out this June
Brand strategy People care less about brands Normal people pay very little attention to brands at all and most are not consciously loyal to any one brand in a category.
The Future of Marketing and Branding The new Coke ad featuring Tyla looks like a Coke ad should Their latest "summer" campaign - featuring none other than Tyla - ticks all of the traditional Coke boxes.
Brand strategy How marketing lost its bite and what marketers can do about it Marketing's successful future lies in marketing professionals having a truly holistic approach.
Marketing strategy How many people buy from Checkers, but never go to a Checkers? There's obviously a good explanation, but we're not clever enough to work it out.
Business strategy Nauseatingly sweet strategy Incorporating light and shade into exploratory thinking adds richness and depth.
Marketing strategy The entirely overlooked catalyst of performance in organisations The solution is elegantly simple, but devilishly tricky to get right.
Articles South African problems looking for solutions Where are the entrepreneurs and innovators who will solve them? Where?
Sustainability Why can't Joburg get their shit together? Why do the citizens just put up with the rot?
Marketing strategy Plato Coffee's simple approach to success How is Plato Coffee taking South Africa by storm?
Business strategy The remarkableness of Sea Point's Brash Burger Pay them a visit and behold brilliance.
Brand strategy Tesla brand damage? Tsek! Nobody drives a Volkswagen and worries that the brand was originally founded by the Nazis in 1934.
