Cherryflava

The Future of the Consumer

How to sell ugly

Kitch is irony objectified.

Articles

Shoprite rebuilds

Shoprite is one of South Africa's biggest employers with over 160 oo0 people working for the group.

Articles

We change the game when we find each other

No celebrities, no primadonnas, no fancy stuff

The Future of the Consumer

People are gagging to touch each other

It's a good time to be in advertising right now.

Articles

How to build a nation

It feels particularly pertinent that at this tough time in our history, that we reflect once again on the legacy of Mandela.

The rise of the silver-haired influencer

Not everybody of influence online is in the 20s and rocks a micro bikini. Millennials are not the only people who are feverishly buying fashion online and the popularity of social media as more than just a way to check up on what their children are up to amongst older

Tools

How to successfully explore your worst-case scenarios

Our monkey minds are weirdly magnetically drawn to obsessing about disaster

The Future of Marketing and Branding

The current state of marketing 2021

Today the professional marketer requires a skill set that combines creative thinking, systems thinking and analytical skills to deliver measurable growth for the business.

Articles

How do you know?

People who have achieved success in their lives often have no accurate idea what exactly made them successful.

Articles

Will your innovation get adopted?

Why are some innovations more successful than others?

Podcasts

The future potential of a business depends on the quality of its customers

Our chat this morning with Moneyweb's Simon Brown.

The Future of Marketing and Branding

Sales vs Customers

Sales are a consequence of having and nurturing customers.

Podcasts

Gillian Tett: Bitcoin will most likely end up becoming the MySpace of the Facebook era.

She is warning about the unregulated power of geeks and the technology tools that they build.

Podcasts

Leading in times of uncertainty

Take time off to do some proper thinking.

Articles

One sure way to totally screw up your strategy

There is no more of a guarantee, that all of your hard work in progressing a strategy discussion will be completely undone.

The New World of Business

From now onwards

Making bold decisions and fully committing to your plan is at the heart of strategy.

Automation & digitalisation

How Nike is radically reinventing itself

Nike obviously hired futurists to help them make good judgments about opportunities located in the future.

Horizon scanning

Workers are back in control

What if automation and artificial intelligence actually created more jobs for people?

The New World of Business

The real value of forecasts

Forecasting is meant to be an early warning system for trouble up ahead.

The Future of the Consumer

Hobbies are back on the hype cycle

A generous helping of childhood nostalgia goes a long way to clawing back a bit of mental control amidst the turmoil and uncertainty of a pandemic.

The Future of Work

Just three things

Don't be tempted to take on board too much.

Articles

Get out what you put in

It's not pretty, but it's hellava real.

The New World of Business

The 'If-Then plan'

Achieving big goals and building the future that you prefer takes a different kind of thinking.

The Future of Marketing and Branding

This Father's Day you're gonna wanna order a Vasectomy for sure

The Vasectomy - yet again - looks like sage guidance from Aviation.

Articles

When you introduce yourself - what do you tell people?

Even if you are not consciously aware of it, you carry with you a personal narrative of your own life that can have a strong influence on your future.