Articles

The future still belongs to just 'the right kind of people'

The seductive power of Victorian thinking about the relationship between character, technology and the future remains pervasive

The New World of Business

How thinking long-term can improve how you manage in the short-term

A case study courtesy of the US Coast Guard.

Automation & digitalisation

Is 'time' still of benefit to us?

It may well be a key reason as to why we sadly continue to stress about the wrong things.

The New World of Business

Ghost kitchens + virtual brands

Old lockdown habits die hard.

The Future of the Consumer

Dry January, February, March...

The rising global popularity of Dry January and no / low alcohol products points perhaps to something deeper than just easing off of the booze for a month.

7 Key drivers of change in South Africa that should be considered in your 2022 scenario planning

The value of scenario planning of this nature is that the stories offers a glimpse of what the future might hold for an organisation.

The Future of the Consumer

Sunshine beer

How beer is promoted is changing.

Articles

In 2022 we know one thing for sure

It's far better to ask 'What if?' at the beginning of the year than it is to ask 'What now?' somewhere near the middle of it.

The New World of Business

The big challenge business has in 2022

Business (and I use the term as a general placeholder) seems to be unsure as to what its real purpose is.

Tools

The 12 Steps of recovery for organisations overcoming an addiction to the short-term

Here are the 12 steps for better futures thinking

Tools

Starting from scratch

Better the devil you know than the devil you don't

The New World of Business

WARNING: Beware of Black Jellyfish

In these post normal times, new forms of radical, disruptive change are making themselves known.

Tools

Why do you do what you do anyway?

Being purpose-led is the trendy, strategic play of 2021.

Articles

The Futurists Manifesto

Why then is thinking and talking about 'the future' useful?

The Future of Work

Work vs Fun

What changed that made us take ourselves so seriously?

Articles

Why this often-used statement about the future is so wrong

Some futures carry higher degrees of uncertainty than others

The Future of Marketing and Branding

MRP teams up with Coca Cola

It's not too often that you see South African brands getting this kind of thinking right.

Articles

2022 was a fantastic year because...

Let me count the ways.

The Future of Work

Have global pandemic responses caused more harm than good?

Policymakers are making big bets (on your behalf) based on probability.

The New World of Business

Numbers? Why are they important to narratives about the future?

It's not always easy for people who are more comfortable thinking in a creative way to translate their expensive imagination into digits.

The Future of Marketing and Branding

Think of your 2022 marketing strategy like this...

Despite the obvious challenges around, 2022 is going to be an exciting year to build and share your brand's true nature.

Articles

What are the key strategic focus areas that'll help your company get ready for the future?

9 keys to unlocking the future of your organisation

Presentations

How to make your vision of the future stick

Only connect

The Future of the Consumer

Who's ideal?

Who should you be investing in?

The Future of Work

From communication to conversation

From single perspective implementation to multi-stakeholder integration.