Cherryflava

The Future of the Consumer

Acknowledging the benchmark

Just to stay in the game you need to be just as good.

Articles

Rayssa Leal stars in Nike's 'Play New' campaign

The ad was shot in São Paulo and introduces Rayssa Leal as a 'new fairy'.

Automation & digitalisation

The old sound of international travel

There is something still so incredibly cool about analogue machines.

Horizon scanning

Improving your relationship with money

There is an emerging specialisation in psychology that focuses on our emotional connection to money.

Horizon scanning

Is it a sign, or do you have proof?

An early sign is incredibly valuable because you can still do a lot if you are able to make a good judgment based on your interpretation of it.

The Future of the Consumer

How to sell ugly

Kitch is irony objectified.

Articles

Shoprite rebuilds

Shoprite is one of South Africa's biggest employers with over 160 oo0 people working for the group.

Articles

We change the game when we find each other

No celebrities, no primadonnas, no fancy stuff

The Future of the Consumer

People are gagging to touch each other

It's a good time to be in advertising right now.

Articles

How to build a nation

It feels particularly pertinent that at this tough time in our history, that we reflect once again on the legacy of Mandela.

The rise of the silver-haired influencer

Not everybody of influence online is in the 20s and rocks a micro bikini. Millennials are not the only people who are feverishly buying fashion online and the popularity of social media as more than just a way to check up on what their children are up to amongst older

Tools

How to successfully explore your worst-case scenarios

Our monkey minds are weirdly magnetically drawn to obsessing about disaster

The Future of Marketing and Branding

The current state of marketing 2021

Today the professional marketer requires a skill set that combines creative thinking, systems thinking and analytical skills to deliver measurable growth for the business.