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The reinvention of the office
Define #42Lenses

The reinvention of the office

Once it was just 'an office', in the future it'll be a key part of an organisation's strategic advantage.
Nov 29, 2022 5 min read
Amazon's Alexa is a “colossal failure of imagination”
Tools & techniques #42Lenses

Amazon's Alexa is a “colossal failure of imagination”

Are we seeing the end of the 'home automation' boom?
Nov 28, 2022 3 min read
Move the crowd damn it
The Future of Marketing and Branding

Move the crowd damn it

What does great marketing really look like?
Nov 25, 2022 1 min read
South Africa is the 'green energy innovator'
Sustainability

South Africa is the 'green energy innovator'

It's literally an energy plan that works for everyone.
Nov 24, 2022 2 min read
Where there’s a good strategy, there’s a way
The New World of Business

Where there’s a good strategy, there’s a way

A test to tell if your strategy is any good or not.
Nov 23, 2022 1 min read
How Uniqlo ruined South African clothing retailers for me
The Future of the Consumer

How Uniqlo ruined South African clothing retailers for me

Your competitors might not be who you think they are.
Nov 21, 2022 4 min read
The state of loyalty in South Africa
The New World of Business

The state of loyalty in South Africa

Brands need to turn 'loyalty engagement' into real long-term commitment.
Nov 17, 2022 2 min read
Welcome to the 8 billion people mark
The Future of the Consumer

Welcome to the 8 billion people mark

You can expect a different cultural approach to the future from here on.
Nov 15, 2022 3 min read
Competition surrounds us
The New World of Business

Competition surrounds us

Winners win because they recognise that they are in a competition.
Nov 14, 2022 1 min read
Advantage based on technology alone doesn't last forever

Advantage based on technology alone doesn't last forever

Without a strong brand providing defence, customers have zero loyalty to smart technology.
Nov 9, 2022 4 min read
2023 is going to be a great year?
The New World of Business

2023 is going to be a great year?

Future-fit organisations have never had it better.
Nov 8, 2022 2 min read
Only the best customers need apply
The New World of Business

Only the best customers need apply

Why traditional business metrics are too blunt to be effective enough.
Nov 3, 2022 2 min read
Ford and Meta have very different perspectives on the future

Ford and Meta have very different perspectives on the future

Two big companies - two very different strategies.
Nov 2, 2022 4 min read
Why everyone seems to be watching horror

Why everyone seems to be watching horror

...and how this opens up an exciting new space for creative brand-builders.
Oct 31, 2022 4 min read
The 'dark arts' of how art becomes valuable
The Future of Marketing and Branding

The 'dark arts' of how art becomes valuable

Artistry alone doesn't cut it.
Oct 29, 2022 4 min read
Achieving clarity
Articles

Achieving clarity

The primary job of strategy is to dismantle the clutter and set about achieving simple and profound clarity from which progress can be made.
Oct 27, 2022 1 min read
Understanding customer-based corporate valuation with Daniel McCarthy
The Future of Marketing and Branding

Understanding customer-based corporate valuation with Daniel McCarthy

In marketing - 'the most important acronym to pay attention to is ROI.'
Oct 26, 2022 3 min read
On Running: Offering shoes-as-a-service
The Future of Marketing and Branding

On Running: Offering shoes-as-a-service

Customers don't want to own running shoes, they just want them to do a simple job for a couple of hours a week.
Oct 25, 2022 2 min read
Maths of marketing
The Future of Marketing and Branding

Maths of marketing

In future, hire a creative marketer with a talent for statistics.
Oct 24, 2022 2 min read
Is the future of music merch?
The New World of Business

Is the future of music merch?

The music industry's business model evolves again.
Oct 21, 2022 3 min read
Who's paying attention to your unit economics?
The New World of Technology

Who's paying attention to your unit economics?

An analysis of your customer's behaviour patterns, is vital if you are going to measure the performance of your marketing efforts.
Oct 18, 2022 2 min read
We are EGG - capturing the power of community
The Future of Marketing and Branding

We are EGG - capturing the power of community

Communities work in the South African context.
Oct 17, 2022 5 min read
The power dynamic
The New World of Business

The power dynamic

Politics plays a key role in the creation on the new.
Oct 14, 2022 2 min read
Community buying groups are recreating the future of food
Sustainability

Community buying groups are recreating the future of food

Food Clubs in South Africa hold much promise for a preferred food future.
Oct 13, 2022 3 min read
The key to breakthrough innovation
The Future of Work

The key to breakthrough innovation

The key ingredient of breakthrough innovation is the ability to think laterally.
Oct 12, 2022 3 min read
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