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How Open Water built a brand without spending on media
The New World of Business

How Open Water built a brand without spending on media

A water start-up is thinking creatively about how it can acquire new customers and slash its marketing costs.
Jul 27, 2023 4 min read
Just a hint of rich
The Future of Marketing and Branding

Just a hint of rich

How Louwe became 2023 hottest brand.
Jul 26, 2023 2 min read
And the world's top 150 'must-visit' restaurants are...
The Future of Marketing and Branding

And the world's top 150 'must-visit' restaurants are...

They've been labeled the most legendary eating establishments in the world in 2023.
Jul 25, 2023 3 min read
How we think about marketing
The Future of Marketing and Branding

How we think about marketing

Strategically, in most businesses, no other function holds as much potential upside than a shift in the paradigms related to marketing.
Jul 20, 2023 4 min read
Barbie's brilliant strategy
The New World of Business

Barbie's brilliant strategy

Is this a masterclass in marketing strategy and business model reinvention?
Jul 18, 2023 7 min read
Nike's WTF Women's World Cup ad
The Future of Marketing and Branding

Nike's WTF Women's World Cup ad

Nike's aggressive support for the FIFA Women's World Cup is a play on the future of the game.
Jul 17, 2023 2 min read
Managing influencer marketing risk
The Future of Marketing and Branding

Managing influencer marketing risk

Just because an opportunity (like influencer marketing) exists it doesn't mean that its the right one for you.
Jul 14, 2023 3 min read
The elephants in the room
The New World of Business

The elephants in the room

South African brands that can plot how the elephants might move and what their response will be, have a significant advantage over those that 'just know' how it'll all play out.
Jul 13, 2023 2 min read
Eagerly signing up for hell
The Future of Marketing and Branding

Eagerly signing up for hell

The Barkley Marathons is a classic case study in brilliant event branding.
Jul 12, 2023 2 min read
What does it mean to be South African?
Articles

What does it mean to be South African?

How do you know that somebody is a true South African?
Jul 11, 2023 3 min read
Signs that your competitive advantage is fading
The New World of Business

Signs that your competitive advantage is fading

Early warning signs that action will soon be needed.
Jul 10, 2023 2 min read
The future is uncertain - thank goodness
Articles

The future is uncertain - thank goodness

The fact that the future is uncertain is exactly what makes it so damn useful.
Jul 5, 2023 1 min read
Seek and so shall you find
Articles

Seek and so shall you find

If you don't like what you see, it's time to choose an alternative.
Jul 4, 2023 1 min read
The true cost of a 'win-at-all-costs' approach
The New World of Business

The true cost of a 'win-at-all-costs' approach

Strategy falls apart not because of a lack of planning, but because we ignore what else is going on deeper in the organisation.
Jul 3, 2023 1 min read
God's greatest gift?

God's greatest gift?

“If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” ― Antoine de Saint-Exupéry Every success, every achievement, every world-changing innovation starts in the same way. Not as
Jun 22, 2023 2 min read
Got news?
Mental Health

Got news?

Be conscious of what you allow to enter your mind.
Jun 19, 2023 3 min read
Apple's Vision Pro will have a profound impact on the future of work
The Future of Work

Apple's Vision Pro will have a profound impact on the future of work

Vision Pro solves a very real and challenging problem that many are currently facing.
Jun 9, 2023 2 min read
Stuck?
Articles

Stuck?

Thinking differently about how to resolve your sticky issues.
Jun 8, 2023 1 min read
Something for 50-year olds to think about
The New World of Business

Something for 50-year olds to think about

“The best project you’ll ever work on is you.” — Sonny Franco
Jun 6, 2023 3 min read
Your future of work
The Future of Work

Your future of work

What would you like your work life to be?
Jun 5, 2023 1 min read
South African corporates hit a wall

South African corporates hit a wall

It's certainly not an easy time to be running a business in South Africa. Even for the country's biggest companies times are really tough and it's showing in their results. Publishing results this week, discount retailer Pepkor posted a 12% decrease in headline earnings per share for the six months
Jun 1, 2023 4 min read
The North Face shows its true colours

The North Face shows its true colours

Another day and yet another brand is in the firing line for daring to align themselves with people that some people would rather those brands didn't acknowledge the existence of. This time global outdoor leisurewear company, The North Face - known for their rugged casual goods - have for the
May 31, 2023 2 min read
It's getting harder to be yourself
The Future of Work

It's getting harder to be yourself

Knowing yourself and your strengths is a key part of designing a good strategy.
May 30, 2023 2 min read
Now is your time; how will you spend it?
Articles

Now is your time; how will you spend it?

A unique perspective of time.
May 29, 2023 1 min read
When culture + category combine in interesting ways
The New World of Business

When culture + category combine in interesting ways

Innovation happens when the combination of dominant thinking style and business category are switched around.
May 26, 2023 2 min read
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