Articles

So long, and thanks for all the fish

Time to say goodbye.

Marketing strategy

How Starbucks is planning on making a comeback

What Starbucks is facing is colossal.

Marketing strategy

South Africa's largely untapped opportunity

As the rest of the world descends into chaos, an opportunity presents itself to South African entrepreneurs...and those with vision.

Marketing strategy

A New York Times documentary short is nominated for an Academy Award

Why is a newspaper making a remarkable film?

Brand strategy

It's been 40 years since the New Coke scandal

There are still valuable strategy lessons to be learned from Coke's biggest blunder.

Marketing strategy

Nike win Super Bowl LIX with a Whole Lotta Love

The sports apparel giant turns back the clock to win Super Bowl LIX.

Wellbeing

Rediscovering the joy of film picture taking

Taking pictures on film is more than just the production of a visual artefact - its a reclaiming of subjective reality.

Travel

February is 'art month' in Cape Town

The fair is part of the region's accelerating progress towards marketing itself as a luxury travel destination.

Business strategy

How did DeepSeek outsmarted the competition?

By following a shrewd strategy a tiny Chinese tech firm outsmarted everyone with deep pockets.

Experience

Snow Peak deftly dives into hospitality

A strategy intended to get the business through the post-covid slump is paying off.

Events

Join the Conscious Mind Summit 2025

Grow your business with purpose; without the burnout and endless therapy sessions just to cope.

Marketing strategy

Arc'teryx showcases a Winter Film Tour

The Arc'teryx strategy is a simple one.

Experience

Third Space CEO says they are selling a unique 'experience'

Third Space diagnosed the problem in the health club market to be that most gyms are structure to generate profit from scale and are just not exclusive enough for the 1% to be compelled to join

Places

Cape Town's best workshop venues

Part of what we look for are locations that are contained enough to allow for distraction free work, but at the same time showcase the natural beauty of the landscape that are situated in which in our experience facilitates higher-order open thinking too.

Case studies

Corporates explore the venture studio approach

Venture studios excel at identifying promising concept ideas and launching them quickly using lean validation techniques. The approach enables them to test and validate ideas without wasting time and resources on concepts that may not succeed.

Horizon scanning

Five key themes to take away from 2024

What factors will affect the kinds of decisions business leaders should be contemplating?

Articles

Things we 'believe' to be 'true'

Corporate beliefs reduce corporate successes.

Horizon scanning

Fit for purpose?

For many of use the world looks like it is in disarray, but in reality, somebody or something is benefitting from the chaos.

Articles

Our most popular 2024 posts

Which of our 2024 posts were the biggest hits?

Brand strategy

Building brand meaning

The five dimensions of brand building.

Articles

How organisations die

Spoiler alert: The endless drive for profit is what ultimately snuffs out the flame.

Horizon scanning

Pinterest predicts 2025

What does Pinterest in 2025 look like?

Articles

The Times They are A-Changin'

Corporate leaders must continually reassess their views and the ways of working in their organisations.

Daily Maverick

Should retailers do Black Friday?

There does appear to be a one-dimensional approach by most retailers to Black Friday. It is often used to clear old stock rather than an invitation to act creatively in response to the opportunity.

Articles

This is not what we want

If life is not as you wish it to be, spend time and energy in imagining and creating what you do want - not focusing on what you don't.