The Future of Work

Apple's Vision Pro will have a profound impact on the future of work

Vision Pro solves a very real and challenging problem that many are currently facing.

Articles

Stuck?

Thinking differently about how to resolve your sticky issues.

The New World of Business

Something for 50-year olds to think about

“The best project you’ll ever work on is you.” — Sonny Franco

The Future of Work

Your future of work

What would you like your work life to be?

South African corporates hit a wall

It's certainly not an easy time to be running a business in South Africa. Even for the country's biggest companies times are really tough and it's showing in their results. Publishing results this week, discount retailer Pepkor posted a 12% decrease in headline earnings per share for the six months

The North Face shows its true colours

Another day and yet another brand is in the firing line for daring to align themselves with people that some people would rather those brands didn't acknowledge the existence of. This time global outdoor leisurewear company, The North Face - known for their rugged casual goods - have for the

The Future of Work

It's getting harder to be yourself

Knowing yourself and your strengths is a key part of designing a good strategy.

Articles

Now is your time; how will you spend it?

A unique perspective of time.

The New World of Business

When culture + category combine in interesting ways

Innovation happens when the combination of dominant thinking style and business category are switched around.

The New World of Technology

Strategy: Shut down e-commerce

Just remember....'Amazon is coming.'

Tools

What is it that you are building?

The immense value of creating a vivid image of what it is that you are ultimately working towards.

Articles

An epidemic of 'best practice'

There is danger in serving up a good idea that was hot over twenty years ago, yet again.

Articles

The magic of the bosberaad

It's time to host more bosberaads - a truly South African solution to division and fragmentation.

Books

Rick Rubin's new book | a review

Navigating the unseen world of creativity with one of music's greatest record producers.

Articles

Why has the Internet become so depressingly shit?

From Facebook to Amazon - why is it that everything on the Web is doing down?

What is A24's strategy?

The movie business is tough; dominated by some very big players that have 'owned' Hollywood for decades, nobody in their right mind would want to wake up one day and decide to take on the likes of Paramount and Twentieth Century Fox. So how is it that a small studio,

Case studies

Right now Nothing But Thieves is everything

A delightful case study in cryptic brand building.

The New World of Technology

AI causing some troubles at Spotify

Instead of eliminating work, AI is actually creating a lot more work for humans to do, just to undo its bad work.

The New World of Technology

Nissan scores with a 4-hour long ad

Spotting a growing YouTube trend, the car brand has massive audience success.

The Future of the Consumer

Lululemon swap old leggings for new

Turning 'dupe culture' to their advantage.

The New World of Business

Bud Light didn't think this one through

Anheuser-Busch are currently shredding their old strategic marketing playbook.

The Future of the Consumer

Customers included

A new kind of marketing is emerging.

The Future of the Consumer

What's behind the rise in popularity of board games?

There seem to be a lot of people talking about board games and expressing their increasing love for playing all sorts of interesting new board games.

The future of mobility in the eyes of Citroën

Why should the future of the car be all about the car?

The New World of Business

Culture always leads strategy

Have a plan for culture, or culture will have its own plan for you.