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How to build a successful digital business
The New World of Technology

How to build a successful digital business

Successful digital businesses are built, not bought.
Aug 12, 2022 — 3 min read
MoonSwatch
The Future of Marketing and Branding

Swatch's MoonSwatch campaign has changed the industry forever

What will Swatch and Omega do now?
Aug 11, 2022 — 2 min read
Why are so many people quitting?
The Future of Work

Why are so many people quitting?

Here are a few reasons.
Aug 10, 2022 — 5 min read
Don't forget the people
The Future of the Consumer

Don't forget the people

Your job is to keep them coming back for more.
Aug 8, 2022 — 1 min read
AfroFuturism continues its rise
The Future of the Consumer

AfroFuturism continues its rise

The future of Africa is still to be written.
Aug 5, 2022 — 1 min read
Where are the great leaders?
Articles

Where are the great leaders?

Why is there a global vacuum of great leadership?
Aug 4, 2022 — 3 min read
The words we use
Articles

The words we use

...and why most of them are meaningless.
Aug 3, 2022 — 1 min read
The 'getting rid of' strategy
Articles

The 'getting rid of' strategy

'Getting rid of' strategies don't work, because eliminate what you don't want, does not magically create what you do want in its place.
Aug 2, 2022 — 1 min read
New Year's resolutions
Articles

New Year's resolutions

Don't let positive change be held hostage by an unquestioned time-bound ritual.
Aug 1, 2022 — 1 min read
Instagram has lost its sharp edge
The Future of Marketing and Branding

Instagram has lost its sharp edge

We call it 'strategic drift'.
Jul 29, 2022 — 2 min read
Cycling and bike riding
Articles

Cycling and bike riding

In one you might win some of the time; in the other you win every single time.
Jul 28, 2022 — 2 min read
Work towards simple
Articles

Work towards simple

Editing down lots of options to the bare impactful minimum is where the immensely hard work of strategy lies.
Jul 26, 2022 — 1 min read
Understanding the real problem
Articles

Understanding the real problem

The job then is to go hunting before going shopping. Firing the shot is the easy bit, finding the target is where the real work lies.
Jul 25, 2022 — 1 min read
What is strategy?
Articles

What is strategy?

Defining strategy is tough, which might we why it's so misunderstood.
Jul 21, 2022 — 3 min read
Benefits of a strong brand
Articles

Benefits of a strong brand

Why invest in an asset that's tricky to value?
Jul 20, 2022 — 2 min read
Independent Journalism for an Independent Life, a new campaign directed by Droga5
The Future of Marketing and Branding

Creatively pitching The New York Times

A strong brand, brought to life through creativity and excellence is truly a thing of beauty.
Jul 19, 2022 — 3 min read
Journey mapping
The Future of Marketing and Branding

Journey mapping

Getting it right is like winning the Lotto.
Jul 18, 2022 — 1 min read
Poor customers vs. Good customers
The Future of the Consumer

Poor customers vs. Good customers

The right customer is always right.
Jul 15, 2022 — 2 min read
Misleading trend reports
Articles

Misleading trend reports

Trends are just a starting point; a primer for exploration.
Jul 14, 2022 — 2 min read
In Paris, running too fast is against the law
The Future of Marketing and Branding

In Paris, running too fast is against the law

Well-defined brands can spot these kinds of opportunities easily.
Jul 13, 2022 — 2 min read
What do Gen Z want from brands?
The Future of the Consumer

What do Gen Z want from brands?

In a nutshell, they want brands to fix the world.
Jul 12, 2022 — 2 min read
Becoming a Rain Master
The Future of Work

Becoming a Rain Master

Knowing how to successfully move ahead when faced with a complex landscape of options cannot be over stated.
Jul 11, 2022 — 1 min read
KLM sued for greenwashing in their advertising
The New World of Business

KLM sued for greenwashing in their advertising

This could be the first case of many.
Jul 8, 2022 — 2 min read
The problem with hiring agencies
The New World of Business

The problem with hiring agencies

Why most agencies are nothing more than cheerleaders.
Jul 7, 2022 — 2 min read
Could be better
Articles

Could be better

How can you tell if you're not getting the full benefit from your efforts?
Jul 6, 2022 — 1 min read
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