If your customers are taking to public radio stations to tell everyone how bad your offering is, your CLV and CAS are both going in the wrong direction and this should be a very loud alarm bell for you.

Look at me! Why?

Why?

We all have the agency to affect the future.

It's certain that things like technology, education, politics, the climate and a lot of other aspects of life that we recognise today, will be radically different in the future.

What's next?

It weaponises just the right amount of emotional appeal to make you feel warm and invested in John Lewis as a retail brand.

According to Amazon the greatest gift you can give this festive season is kindness.

Peloton kicks us off - featuring Scrooge splurging out on a Peloton system.

Otherwise your mind will start to believe that all of the hard work isn't worth it.

To dissolve - rather than simply solve - problems, begin by taking things away.

People have an emotional reaction to the future - they feel things, powerful things when they visualise the future.