The Future of the Consumer What your collection of books says about you Books are still having their moment.
The Future of Marketing and Branding HOKA show that running is a team sport We like how real these visuals feel, the repetitive inclusion of the product in the sequences, the selection of music (that must have commended the majority of the production budget) and the unique narrative angle.
The Future of the Consumer Are we taking the 'morning-economy' seriously enough? A lot has changed since the end of the global pandemic.
The Future of Marketing and Branding Investec give a damn Nice line Investec. That's the whole ad right there.
The New World of Business Perfecting the playbook What does your playbook look like? When last did you add to it?
The Future of Marketing and Branding Making sense of the shifts in luxury What are luxury brands seeing that are of use to us all.?
Films Adrien Brody is an intern at Porsche Porsche are investing a lot into long-form branded films, and this is another great example of that approach in action.
The New World of Business How to know what you want? Getting to know 'what you want' is much more difficult 'to know' than we think.
The Future of Work Will a robot take my job? Let's be super honest about this, rather than try to convince ourselves that everything will just carry on as before.
The New World of Business The word "strategy" is stupid It's misleading and misrepresents the true value of the asset when it is conducted properly.
Films Brands are becoming media owners Rather than just commissioning ads, some brands are becoming full-blown production companies.
The New World of Business How to easily win If you are going to be serious about winning, you need to create the conditions under which people see, think and act like winners.
Marketing strategy Coca Cola collaborates with Star Wars in the 'Refresh Your Galaxy' campaign Coca Cola x Star Wars is what partnerships dreams are made of.
Experience Holding the future lightly Prescriptive images of the future can stifle curiosity and creativity.
Films Everyone - at one point - was obsessed with American Apparel This Netflix documentary looks like it may be worth the watch.
The Future of Marketing and Branding The most powerful brand asset that you almost certainly don't have Does your brand have a distinctive sound?
Marketing strategy The re-imagining of classical music Here's one exciting re-imagining of where classical music could go from here.
The Future of Work 'What is known' vs. 'What gets done' The gap between 'what is known' and 'what gets done' is often huge and actively ignored.
The New World of Business Danger of dependency When you are reliant on a single driver of your future, over which you have limited control, your level of risk increases dramatically.
Marketing strategy The 'beat your customer for more' strategy A better way of selling more is to spend more time loading your products with value, so that customers demand them on their own volition.
The New World of Business What is 'the future'? Strategy is only as good, as the quality of the relationship the organisation has with the futures, to which it relates.
Business strategy Junk strategy A quality strategy doesn't require a hundred PowerPoint slides to get the job done.
