Nike aligns with Deepak Chopra

A different kind of health narrative emerges from Nike.

Nike have a long track record of working with sporting superstars like LeBron James and Patrick Mahomes.

Now however, the brand is shifting their focus towards holistic health outcomes, that includes mental health wellness, and have turned to Deepak Chopra to get that message out.

Expanding human potential obviously includes elevating the potential of 'the whole person' - so it will be interesting to see how a megabrand like Nike interpret this mandate (one that includes mindfulness and meditation and things that are outside of the realms of typical consumerism) and use it in their promotional work.