Products guaranteed to draw a crowd this Black Friday

Black Friday 2023 is not going to be the automatic sales home run that it was in years gone by, but there are ways to pique the interest of shoppers.

Black Friday is just over a month and a half away and no doubt brand managers and marketing strategists have been beavering away for the past couple of months, planning their approach to capturing the significant share of wallet that will be made available by consumers at the end of November.

So what kinds of approaches should brands be considering?

What trends are currently in play that should be informing these strategies?