Cherryflava
  • Home
  • Jon Cherry
  • About
  • Services
  • Tags
  • Contact
Sign in Subscribe
Get your Marmite jumper for Christmas
The Future of the Consumer

Get your Marmite jumper for Christmas

The demand for Marmite Christmas jumpers is heating up yet again.
16 Nov 2023 2 min read
Allan Gray suggests that everything comes around
Members only
Marketing strategy

Allan Gray suggests that everything comes around

South Africa's financial services giant, Allan Gray are back with a new, showstopper of a TVC.
15 Nov 2023 2 min read
Influencer megabrands
Brand strategy

Influencer megabrands

Influencers (kids with a camera) are making established brands looks like marketing noobs.
14 Nov 2023 3 min read
An iconic yellow bag drives JD Sports' Christmas forward
Marketing strategy

An iconic yellow bag drives JD Sports' Christmas forward

A simple yellow bag is all that's needed to turn this edgy film, into an effective piece of branded communication.
13 Nov 2023
Trevor Noah answers your questions about South Africa
Brand strategy

Trevor Noah answers your questions about South Africa

Trevor Noah is the new face of SA tourism.
12 Nov 2023 1 min read
Lidl Christmas ad 2023
Marketing strategy

Lidl Christmas ad 2023

The discount retailer tries to capture hearts with a little forest critter.
11 Nov 2023 1 min read
John Lewis Christmas 2023...featuring...a new Andrea Bocelli song
Marketing strategy

John Lewis Christmas 2023...featuring...a new Andrea Bocelli song

What's the verdict on the most anticipated Christmas ad of 2023?
10 Nov 2023 1 min read
TK Maxx Christmas 2023 with a classic from Eve and Gwen Stefani
Marketing strategy

TK Maxx Christmas 2023 with a classic from Eve and Gwen Stefani

'Drop your glasses, shake your ...'
09 Nov 2023 1 min read
Sainsbury's Christmas 2023 ft Rick Astley
Marketing strategy

Sainsbury's Christmas 2023 ft Rick Astley

The 80s music icon is back.
08 Nov 2023 1 min read
Woolworths South Africa Christmas 2023

Woolworths show how they do it

Looks like it's back to quality for the premium South African retailer.
07 Nov 2023 1 min read
M&S Christmas Food ad 2023
Marketing strategy

M&S Christmas Food ad 2023

M&S heading casually into Christmas 2023 thanks to a pair of mittens.
06 Nov 2023 1 min read
ASDA turns to Incredibublé
Marketing strategy

ASDA turns to Incredibublé

ASDA make a great ad for Christmas 2003.
05 Nov 2023 1 min read
Waitrose | It's time for the good stuff
Marketing strategy

Waitrose | It's time for the good stuff

Waitrose releases their Christmas 2023 ad.
04 Nov 2023 1 min read
South African brands might be getting a lucky break
The Future of Marketing and Branding

South African brands might be getting a lucky break

"Luck is what happens when preparation meets opportunity." - Seneca
03 Nov 2023 2 min read
The anti-AI strategy
The Future of Work

The anti-AI strategy

Some brands are realising that talent is a better differentiator than technology.
02 Nov 2023 1 min read
Luxury running
Brand strategy

Luxury running

The collaboration brings together style and innovation - 'the runway' and 'running'.
01 Nov 2023 1 min read
The canvas of cans
The Future of Marketing and Branding

The canvas of cans

Are cans the perfect future-packaging option for brands selling anything from nuts to t-shirts?
31 Oct 2023 4 min read
How the Springboks became a great brand
Brand strategy

How the Springboks became a great brand

Why Rassie and Jacques' greatest strategic move has very little to do with the game of rugby.
30 Oct 2023 2 min read
For South Africa, from South Africa
Marketing strategy

For South Africa, from South Africa

The 2023 Rugby World Cup may be over, but the #StrongerTogether national campaign has only just begun.
29 Oct 2023 1 min read
DSTV 1995
Case studies

DSTV 1995

This is a very smart tactical campaign.
28 Oct 2023 2 min read
Nike aligns with Deepak Chopra
The Future of Marketing and Branding

Nike aligns with Deepak Chopra

A different kind of health narrative emerges from Nike.
27 Oct 2023 1 min read
Does magic now lie in the past rather than the future?
Videos

Does magic now lie in the past rather than the future?

What happens when we believe that the best of humanity lies behind us?
26 Oct 2023 1 min read
PALACE teams up with WEDGWOOD to make something utterly different
Brand strategy

PALACE teams up with WEDGWOOD to make something utterly different

This is what happens when a streetwear brand teams up with their grannies.
25 Oct 2023 3 min read
The role of the modern CMO
The Future of Work

The role of the modern CMO

What kind of problems should the modern CMO focus on solving?
24 Oct 2023 3 min read
Foxtrot | Curated groceries
The Future of the Consumer

Foxtrot | Curated groceries

Is this what we can look forward to from 'the convenience store of the future'?
23 Oct 2023 2 min read
← Newer Posts Page 16 of 53 Older Posts →
Cherryflava © 2025
Powered by Ghost