Bread is bread, right?
Well, not according to Samual L. Jackson and Warburtons.
Mad About The Bread is the latest addition to our line up of storytelling adverts, which have previously featured celebs including George Clooney, Robert De Niro and Sylvester Stallone.
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Bread is one of those food staples where it does seem rather odd that more isn't made of brand building in this category.
It's enlightening to see how things could be different if just a bit more effort and care is put into the process of ensuring differentiation.