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Who exactly is your customer?
Articles

Who exactly is your customer?

There are multiple customers that need to be considered in the successful marketing of a product.
03 Aug 2020 2 min read
You can't stop Nike
Articles

You can't stop Nike

Apparently this new Nike ad - all 90 seconds of it - took 4000 hours of sports footage to make.
01 Aug 2020 1 min read
Should your marketing strategy include influencers?
Articles

Should your marketing strategy include influencers?

For the right brand - working with the right influencer can literally be like pouring lighter fluid on your sales graph.
31 Jul 2020 3 min read
How successfully are South African businesses innovating?
Case studies

How successfully are South African businesses innovating?

How well have South African businesses innovated up to this point and where are the opportunities in the future?
29 Jul 2020 5 min read
This is how Facebook has lost its trust
Articles

This is how Facebook has lost its trust

Facebook - founded on the idea of empowering the individual, has turned on itself.
28 Jul 2020 1 min read
The future of investing with Simon Brown
Podcasts

The future of investing with Simon Brown

Oatly, Woolies, TFG, Famous Brands and even Doc Martins are just some of the companies and brands that get the spotlight.
28 Jul 2020
The fact is - the old ways of building brands simply won't cut it anymore
Articles

The fact is - the old ways of building brands simply won't cut it anymore

Science, art & craft - a new trilogy of brand excellence.
22 Jul 2020 3 min read
Breakthrough brands of 2020
Articles

Breakthrough brands of 2020

Innovation often happens magically when organisations (often small ones) question the very fabric of reality.
21 Jul 2020 2 min read
Oatly draws sharp criticism for  taking investment from Blackstone Group
Articles

Oatly draws sharp criticism for taking investment from Blackstone Group

The growing demand that business needs to be transparent and ethical doesn't simply stop at the design of your value chain
20 Jul 2020 3 min read
Funky Pants - the small South African sports apparel brand building a cult following around the world
Podcasts

Funky Pants - the small South African sports apparel brand building a cult following around the world

Born out of necessity in 2003, Durban surfski brand, Funky Pants, is now taking on the big boys in sports clothing.
20 Jul 2020 1 min read
New virus-themed Banksy appears on the London underground...
Articles

New virus-themed Banksy appears on the London underground...

A new Banksy piece entitled 'If You Don't Mask, You Don't Get' has appeared in London.
16 Jul 2020 1 min read
How Birkenstocks became cool
Case studies

How Birkenstocks became cool

All too often, brand managers are too overly keen to jump into bed with just about anyone.
15 Jul 2020 1 min read
5 key reasons why digital transformations in organisations fail
Articles

5 key reasons why digital transformations in organisations fail

Change in companies is difficult at the best of times; change that involves replacing old ways of doing things with new digital alternatives is even tougher.
15 Jul 2020 4 min read
McDonald's and the Happy Meal Senior
Case studies

McDonald's and the Happy Meal Senior

McDonald's in Sweden have created a Happy Meal for the elderly stuck in quarantine.
14 Jul 2020 1 min read
Why is the Clover milk bottle now blue?
Articles

Why is the Clover milk bottle now blue?

Have you noticed that 2 litre Clover Milk bottles are now blue?
13 Jul 2020 2 min read
Fashion goes freestyle
Articles

Fashion goes freestyle

Just give yourself permission to fool around a bit more.
10 Jul 2020 1 min read
Should you be taking your business online? Here are 5 reasons why you shouldn't
Articles

Should you be taking your business online? Here are 5 reasons why you shouldn't

Before you pull the trigger on building a brand new digital channel - might I offer you the alternative perspective?
10 Jul 2020 1 min read
Strategic Stack: Hanging a lot of long-term strategic planning all together
Tools

Strategic Stack: Hanging a lot of long-term strategic planning all together

You can't win a world championship with a team that is not put together carefully to deliver on that intention.
26 Jun 2020 1 min read
This is how consumers will choose brands in the future
Case studies

This is how consumers will choose brands in the future

Currently, trust is second only to price when it comes to whether or not to support a brand.
25 Jun 2020 1 min read
Sales: How to nurture the lifeblood of business
Case studies

Sales: How to nurture the lifeblood of business

Lots of companies value attributes that do not necessarily include sales.
22 Jun 2020 3 min read
But do you have a good digital strategy?
Articles

But do you have a good digital strategy?

Even big, traditional retailers simply do not offer a good enough digital channel through which to buy from.
16 Jun 2020 2 min read
What is a futurist?
Case studies

What is a futurist?

What is a futurist? What is this strange profession that dabbles in the future?
11 Jun 2020 2 min read
How exciting new thinking gets killed by those who just want to do what they did before
Case studies

How exciting new thinking gets killed by those who just want to do what they did before

Why change when you can keep the status quo?
11 Jun 2020 3 min read
How food and hospitality will need to adapt to survive
Articles

How food and hospitality will need to adapt to survive

Restaurants, malls and the hospitality industry in general are going to have to radically rethink what business they are actually in.
10 Jun 2020 3 min read
Lockdown Town - London's first socially-distanced immersive event
Articles

Lockdown Town - London's first socially-distanced immersive event

One Night Records is planning to host pandemic-appropriate music gigs in London from October.
09 Jun 2020 1 min read
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