'Let's grab a beer' is the Anheuser-Busch Super Bowl LV commercial, directed by David Fincher, that goes to the heart of basic human connection, that has taken a serious toll during all of these lockdowns.
Many learned academics suggest that all of this social distancing that we have all been diligently practicing, has taken a serious toll on levels of business creativity around the world.
Creativity flows when people socially connect; when we banter with one another, when we bond over a coffee - or a beer.
It's just not the same over Zoom.
Apart from the obvious knock to livelihood and the ongoing sustainability of many businesses - we wonder how many brilliantly creative ideas and new business opportunities have not been had because people haven't been able to meet up for a beer?
How many innovations haven't been thought up because colleagues were not able to banter with each other while playing a game of foosball?