The Future of Marketing and Branding A new lens on marketing Things have changed - marketing's time is now.
The Future of the Consumer Trends affecting brands in 2022 These are just a few of the important changes that are worth noting when putting together a comprehensive brand strategy.
The Future of Marketing and Branding These are the ads that South Africans liked the most in 2021 Yes...our theory is that you can tell a lot about a society based on what brands and advertising resonates the most with people. So when Kantar (a research group that indexes things like 'most loved ads') puts out a list of SA's Top 20 favourite
The New World of Business What business did you say you are in again? It might actually be the wrong one.
Rapper changes lyric after it was pointed out as being offensive Full disclosure first - we're not the greatest fans of US-rapper Lizzo's music - or fans of rap in general; our musical tastes tend to lean either towards rock or jazz (it's a Gen X thing you'll appreciate). What is however of
The Future of the Consumer South Africans are losing hope in the future Where will a future that all South Africans can believe in and work towards together. come from?'
The New World of Business What you put in, is what you get out If the instructions given are poorly considered, stupidity simply gets amplified.
Articles Featured Scenario planning: The art of exploring your options In a competitive environment where contenders are trying to gain the upper hand; scenario planing is like an unfair secret weapon.
Horizon scanning #BookTok: How teenagers are revolutionising book publishing Reading physical books is enjoying a very strong revival amongst the youth these days.
Horizon scanning What future-orientated strategies should South African media companies be considering? Get better, or get out.
Horizon scanning Tiny Mining: Mine yourself Any decent idea about the future needs to at first sound utterly ridiculous.
The New World of Business England to win RWC 2023 Rugby World Cup 2023 kicks off in France on Friday 8 September 2023.
Scenario planning How to lead during times of uncertainty A better approach to developing a more robust and compelling strategy in the face of uncertainty exists.
The Future of the Consumer Now all we want is 'natural' wine It’s Elvis. It’s the Sex Pistols. It’s N.W.A.
Articles Do anti-drink driving ads work? An ad highlighting the dangers of something doesn't magically produce better judgement.
Horizon scanning Is a new kind of learning emerging? Imagination is the key to better sense-making in these times.
Horizon scanning The 'era of cheap money' is coming to an end Now what does this mean for businesses?
Articles This is America's fastest growing restaurant brand It might also be easy to assume that America's fast food marketplace is very over-crowded, but that is not necessarily the case.
Articles In search of a utopian vision that inspires Where will this compelling vision of the future come from?
The New World of Business So what? What now? No sane person ever wanted to 'go back to the way things were' post-pandemic.
The New World of Business What makes a business successful over the long-term? Why do so few companies actually grow their earnings over time?
