The Future of Marketing and Branding

On Running: Offering shoes-as-a-service

Customers don't want to own running shoes, they just want them to do a simple job for a couple of hours a week.

The Future of Marketing and Branding

Maths of marketing

In future, hire a creative marketer with a talent for statistics.

The New World of Business

Is the future of music merch?

The music industry's business model evolves again.

The New World of Technology

Who's paying attention to your unit economics?

An analysis of your customer's behaviour patterns, is vital if you are going to measure the performance of your marketing efforts.

The Future of Marketing and Branding

We are EGG - capturing the power of community

Communities work in the South African context.

The New World of Business

The power dynamic

Politics plays a key role in the creation on the new.

Sustainability

Community buying groups are recreating the future of food

Food Clubs in South Africa hold much promise for a preferred food future.

The Future of Work

The key to breakthrough innovation

The key ingredient of breakthrough innovation is the ability to think laterally.

The Future of the Consumer

CHEFS: Chef-made food at reasonable prices

3 lunch options that change on a daily basis. Fresh, delicious & plated beautifully!

Sustainability

Fish With A Story - connecting fishing communities with markets

Fish With A Story offers vacuum-packed and blast-frozen, for guaranteed freshness, fish on their app - sourced from small-scale fishers.

The Future of the Consumer

Chewy, authentic, customer-love

Small companies can do it with the right mindset, big guys can't.

Sustainability

Lalunga Seafoods offers sustainably-caught Cape wild fish

The future of the local fishing industry hangs in the balance. Big commercial fishing methods have severely depleted fish and shellfish populations to the point of international concern, so understandably consumers of seafood products are increasingly looking for alternatives that are less harmful to the environment as well as the

The Future of Marketing and Branding

How to better spend your marketing budget

The new marketing metrics that are giving customer-focus businesses an unfair advantage.

The New World of Technology

Glamufacturing is here

Is Bella Hadid's spray-on dress more of a sign of things to come in manufacturing?

The Future of Work

This brand brought to you by...people

Maybe now's a good time to relook the questions of 'what is a brand?' and 'who makes up a brand?'

Mental Health

Democratising resilience

People are looking for a bit of help; they are actively searching for brands and products that understand that they are facing challenges everyday.

The New World of Business

Steinheist: The story of South Africa's biggest corporate scandal

No matter how smart you might think these guys are, they are just as fallible to mind tricks and bias as everyone else is.

The New World of Business

Overcoming the tyranny of indecision

In a state of indecision you don't go anywhere - you just spin thoughts around in your head; achieving absolutely nothing.

The Future of the Consumer

The huge disappointment of The Creator Economy

Most of what's produced by the Creator Economy is crap.

The New World of Business

How far to the top?

Forward-looking management metrics are always more useful than backward, historical performance measurements.

Articles

The Amazon strategy on a napkin

How Amazon overcame their biggest challenge.

The New World of Business

If you think Patagonia's remarkable decision heralds a new dawn for capitalism - you're missing the point

Patagonia is an outlier - it's a radical exception to the rule.

The Future of the Consumer

Increase personal power through kindness

It might sound too simple to consider, but well worth a try for a couple of days.

The New World of Business

Why stuff doesn't get done

There are literally a million reasons as to why an 'executional hole' develops.

Articles

What having focus really means

Success comes from applying all of your energy towards your one key differentiator.