It's fair to say that Improv Everywhere were the Internet's first viral hitmakers.
Right from the beginning, we were big fans of their work, which inspired a lot of the early alternate reality gaming kind of work that we created for clients like Dimension Data and Woolworths a number of years back.
Ten years ago they premiered a full length feature film about their journey as a collective during SXSW.
Now that film is available to all online.
The essence of what Improv Everywhere pioneered - as far as experiential, public storytelling goes - is still as relevant today was it was in 2001 when they started out.
Get re-inspired by watching the movie - then, go cause a scene that breaks all the rules.