Go cause a scene
Break some rules that nobody bothers to question.
It's fair to say that Improv Everywhere were the Internet's first viral hitmakers.
Right from the beginning, we were big fans of their work, which inspired a lot of the early alternate reality gaming kind of work that we created for clients like Dimension Data and Woolworths a number of years back.
Ten years ago they premiered a full length feature film about their journey as a collective during SXSW.
Now that film is available to all online.
The essence of what Improv Everywhere pioneered - as far as experiential, public storytelling goes - is still as relevant today was it was in 2001 when they started out.
Get re-inspired by watching the movie - then, go cause a scene that breaks all the rules.