Stories of past successes and learnings.
This is a very smart tactical campaign.
More than anything else Schwarzenegger is a master marketer.
Veuve Clicquot welcomes new guests into the lifestyle
Veuve Clicquot shows that even the world's biggest brands need to constantly reinvent themselves.
Yeti's 'The Captain'
Nothing builds brand-depth than a really well-made film.
Netflix's 'choose your own adventure' rom com
Netflix are experimenting with hyper personalisation.
How to build a luxury brand
Luxury brands are not built in the same way as non-luxury brands.
AfriSam + BlackStudio invite people to 'build their newspaper ad'
How a cement company is helping to solve a critical challenge faced by many new home owners.
New Yorkers invited to ESC to Wellington
Wellington's Regional Development Agency gets New Yorkers to stop and consider an alternative future.
Right now Nothing But Thieves is everything
A delightful case study in cryptic brand building.
Welcome back Pepsi
Pepsi have a brand new identity - and it's good.
Mr Price's big ambition for the future
To be the most valuable retailer in Africa.
Who are the hottest influencers right now?
Celebrity gamers themselves are now in high demand as endorsers of products and promoters of brands.
How science fiction can help build more innovative companies
The value of science fiction to share the strategic vision of a company is that it suspends any mental reservation towards the big future vision.
MOOD Gin: The world's first gin that mixes with tonic or soda water
Classic G&T or go sugar-free - whatever your mood.
How to forecast your opponent's morale
In assessing how willing an opponent, a competitor, an aggressor is to then win that vital inch - how can you forecast how motivated they are to win?
How much of Aviation Gin's R10 billion sales price was as a direct result of Ryan Reynolds' deft touch?
Is Aviation that good a gin, or is Ryan Reynolds that good an actor?
How successfully are South African businesses innovating?
How well have South African businesses innovated up to this point and where are the opportunities in the future?
How Birkenstocks became cool
All too often, brand managers are too overly keen to jump into bed with just about anyone.
McDonald's and the Happy Meal Senior
McDonald's in Sweden have created a Happy Meal for the elderly stuck in quarantine.
This is how consumers will choose brands in the future
Currently, trust is second only to price when it comes to whether or not to support a brand.
Sales: How to nurture the lifeblood of business
Lots of companies value attributes that do not necessarily include sales.
What is a futurist?
What is a futurist? What is this strange profession that dabbles in the future?
How exciting new thinking gets killed by those who just want to do what they did before
Why change when you can keep the status quo?
The greatest power you have to give
As a futurist, my job is to offer the executives that I work with various, well-considered choices as to how the future may unfold.
How the ugliest shoe in the world made a financial comeback
At one point CROCS had over 5000 SKU's. Then it nearly went bankrupt.
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