Case studies Right now Nothing But Thieves is everything A delightful case study in cryptic brand building.
Case studies Who are the hottest influencers right now? Celebrity gamers themselves are now in high demand as endorsers of products and promoters of brands.
Case studies How science fiction can help build more innovative companies The value of science fiction to share the strategic vision of a company is that it suspends any mental reservation towards the big future vision.
Case studies MOOD Gin: The world's first gin that mixes with tonic or soda water Classic G&T or go sugar-free - whatever your mood.
Case studies How to forecast your opponent's morale In assessing how willing an opponent, a competitor, an aggressor is to then win that vital inch - how can you forecast how motivated they are to win?
Case studies How much of Aviation Gin's R10 billion sales price was as a direct result of Ryan Reynolds' deft touch? Is Aviation that good a gin, or is Ryan Reynolds that good an actor?
Case studies How successfully are South African businesses innovating? How well have South African businesses innovated up to this point and where are the opportunities in the future?
Case studies How Birkenstocks became cool All too often, brand managers are too overly keen to jump into bed with just about anyone.
Case studies McDonald's and the Happy Meal Senior McDonald's in Sweden have created a Happy Meal for the elderly stuck in quarantine.
Case studies This is how consumers will choose brands in the future Currently, trust is second only to price when it comes to whether or not to support a brand.
Case studies Sales: How to nurture the lifeblood of business Lots of companies value attributes that do not necessarily include sales.
Case studies What is a futurist? What is a futurist? What is this strange profession that dabbles in the future?
Case studies How exciting new thinking gets killed by those who just want to do what they did before Why change when you can keep the status quo?
Case studies The greatest power you have to give As a futurist, my job is to offer the executives that I work with various, well-considered choices as to how the future may unfold.
Case studies How the ugliest shoe in the world made a financial comeback At one point CROCS had over 5000 SKU's. Then it nearly went bankrupt.
Case studies Local manufacturer demonstrates how collaborative innovation can be a huge advantage It's easy to carry on thinking that there simply isn't the capacity or willpower to develop a more robust local manufacturing sector.
Case studies The truth is essential In a time of crisis, quality news and accurate reporting are essential.
Case studies Women lead nations through pandemics better An interesting trend is emerging as researchers consider what type of leadership style best prevails when it comes to leading a nation through a health crisis.
Case studies The future of publishing according to Tyler Brûlé In this keynote presentation to the Distripress Forum in 2018, Tyler Brûlé gives away just a bit of his brand thinking for Monocle magazine.
Case studies How to fail your way to success Culturally there is still a lot of shame attached to not knowing the answer to something.
Case studies Beats by Dre could only have been created in the USA Beats by Dre headphones are pitched as 'sneakers for your head', the brand is the love child of Jimmy Iovine and Apple.
Case studies The Next Generation Foresight Awards 2020 - enter your project before 31 May 2020 I have been asked to help judge this year's Next Generation Foresight Awards.
Case studies South African innovation, BUSQR, is the world’s first live donations platform Audiences may have moved online, but the ability to pay for live performances hasn't.
