Business strategy Candela - planes that float When the engineering department helps with your marketing strategy? Happy days.
Case studies Fishwife | beautifully-tinned fish What if...tinned fish was positioned as a luxury product, yet sold at an affordable price?
Case studies Join the joyride this festive season Checkers Sixty60 invite South Africans to join the party this summer.
Case studies The Woolworths Christmas window at the V&A Waterfront Quality and an excellent customer experience seem to be back on the strategy agenda over at Woolies.
Case studies Veuve Clicquot welcomes new guests into the lifestyle Veuve Clicquot shows that even the world's biggest brands need to constantly reinvent themselves.
Case studies Netflix's 'choose your own adventure' rom com Netflix are experimenting with hyper personalisation.
Case studies How to build a luxury brand Luxury brands are not built in the same way as non-luxury brands.
Case studies AfriSam + BlackStudio invite people to 'build their newspaper ad' How a cement company is helping to solve a critical challenge faced by many new home owners.
Case studies New Yorkers invited to ESC to Wellington Wellington's Regional Development Agency gets New Yorkers to stop and consider an alternative future.
Case studies Right now Nothing But Thieves is everything A delightful case study in cryptic brand building.
Members only Case studies Mr Price's big ambition for the future To be the most valuable retailer in Africa.
Case studies Who are the hottest influencers right now? Celebrity gamers themselves are now in high demand as endorsers of products and promoters of brands.
Case studies How science fiction can help build more innovative companies The value of science fiction to share the strategic vision of a company is that it suspends any mental reservation towards the big future vision.
Case studies MOOD Gin: The world's first gin that mixes with tonic or soda water Classic G&T or go sugar-free - whatever your mood.
Case studies How to forecast your opponent's morale In assessing how willing an opponent, a competitor, an aggressor is to then win that vital inch - how can you forecast how motivated they are to win?
Case studies How much of Aviation Gin's R10 billion sales price was as a direct result of Ryan Reynolds' deft touch? Is Aviation that good a gin, or is Ryan Reynolds that good an actor?
Case studies How successfully are South African businesses innovating? How well have South African businesses innovated up to this point and where are the opportunities in the future?
Case studies How Birkenstocks became cool All too often, brand managers are too overly keen to jump into bed with just about anyone.
Case studies McDonald's and the Happy Meal Senior McDonald's in Sweden have created a Happy Meal for the elderly stuck in quarantine.
Case studies This is how consumers will choose brands in the future Currently, trust is second only to price when it comes to whether or not to support a brand.
