Arnold Schwarzenegger has just published a book. 'Be Useful | Seven Tools for Life'.
To promote the new book, the publisher, Penguin Press turned of course to AI.
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AI = Arnold Intelligence
More than anything else Schwarzenegger is a master marketer. He knows how to build a personal brand, so it's not surprising that Penguin Press would use his infinite strength in this regard to do a great job with the marketing of the book.