Cherryflava
  • Home
  • Jon Cherry
  • About
  • Services
  • Tags
  • Contact
Sign in Subscribe
Nike isn't for everyone
Brand strategy

Nike isn't for everyone

How well do you align with a psychopath?
02 Aug 2024 1 min read
Our August issue of The Briefing has just dropped
Horizon scanning

Our August issue of The Briefing has just dropped

Out now: Our August edition of insights useful for constructing strategy.
01 Aug 2024 1 min read
Dear Rich Bastard
Marketing strategy

Dear Rich Bastard

Know your customer.
31 Jul 2024 2 min read
How to use change to win
The New World of Business

How to use change to win

Jon Cherry will be speaking about this topic at the Annual National Conference 2024 hosted by the Institute of Internal Auditors South Africa (IIA SA) in Sandton on the 13th of August.
30 Jul 2024 2 min read
Checkers vs. Woolworths - in a race for market share
Marketing strategy

Checkers vs. Woolworths - in a race for market share

How South Africa's biggest supermarkets are positioning themselves to win.
29 Jul 2024 3 min read
Marketing as a specialised function is a fallacy
Marketing strategy

Marketing as a specialised function is a fallacy

Without an increasing number of customers under your active curation, your business is dead. This is not the responsibility of a single department.
28 Jul 2024 2 min read
The Power of Re-Arrangement
Articles

The Power of Re-Arrangement

Let's have a further look at innovation as re-arrangement.
27 Jul 2024 2 min read
A quick look at the Porsche 2030 strategy
Brand strategy

A quick look at the Porsche 2030 strategy

Porsche's dreamy aspiration for the future looks like a winner.
26 Jul 2024 3 min read
How to have good ideas
The Future of Work

How to have good ideas

What are the steps needed to come up with a single good idea?
25 Jul 2024 2 min read
It's Damn Easy to Innovate
Business strategy

It's Damn Easy to Innovate

Innovation is simply re-arranging.
24 Jul 2024 3 min read
What would a socially cohesive South Africa look like and to what degree is it attainable by 2030?
Business strategy

What would a socially cohesive South Africa look like and to what degree is it attainable by 2030?

For strategy to be useful, it needs to be affective.
23 Jul 2024 3 min read
Striking at CrowdStrike
Articles

Striking at CrowdStrike

Let's learn from failure.
22 Jul 2024 3 min read
Opportunities from the Dark Side
Articles

Opportunities from the Dark Side

Finding opportunity to innovate is easy, just target things normally sold by bureaucracies.
18 Jul 2024 2 min read
His name should be 'Eno'-vation
Articles

His name should be 'Eno'-vation

Brands (even personal brands) that innovate become associated with innovation. Innovative people want to work with other innovative people.
15 Jul 2024 2 min read
What's happened to Nike?
The New World of Business

What's happened to Nike?

The problem is boredom. Nike have sadly become really dull.
13 Jul 2024 3 min read
A Rant Laced with Optimism
Articles

A Rant Laced with Optimism

The absence of something that should exist is always an opportunity.
12 Jul 2024 4 min read
Gangsterism eats strategy for breakfast
Articles

Gangsterism eats strategy for breakfast

This post is a warning against nefarious individuals.
11 Jul 2024 4 min read
How did Abercrombie & Fitch make a comeback?
Brand strategy

How did Abercrombie & Fitch make a comeback?

For brands that are able to think for themselves, there is ample opportunity to serve customers that would truly appreciate the attention.
09 Jul 2024 2 min read
Trivialities eat strategy for breakfast
Articles

Trivialities eat strategy for breakfast

We, humans, really are irrational creatures and our worst enemy is ourselves.
08 Jul 2024 3 min read
Why strategy requires brutal prioritisation
Articles

Why strategy requires brutal prioritisation

Good prioritisation is very very (and another very) difficult.
06 Jul 2024 3 min read
Spotting bad strategy
Business strategy

Spotting bad strategy

When it comes to strategy - the quality of the work is all that matters.
28 Jun 2024 3 min read
Death and Taxes
Articles

Death and Taxes

The road to outperformance is not the one that takes you 'back-to-basics'
27 Jun 2024 3 min read
To innovate is to NOT conform
Articles

To innovate is to NOT conform

How do we innovate well?
26 Jun 2024 3 min read
When and where is innovation possible?
Articles

When and where is innovation possible?

The company Zeiss is now almost 200 years old, but still on the forefront of global innovation.
25 Jun 2024 3 min read
Understanding climate change through a board game
Games

Understanding climate change through a board game

Games are a powerful mechanic for mental exploration and critical thinking.
24 Jun 2024 2 min read
← Newer Posts Page 9 of 53 Older Posts →
Cherryflava © 2025
Powered by Ghost