Why is the world so pissed off with Apple?

What is it about the new Apple iPad Pro ad that has hit a nerve with their world's creative class?

That's a question that's been bothering us since last week, so we have explored the topic a little deeper in this week's Daily Maverick piece.

Apple misses the mark, hits a techlash nerve with their ‘crush’ ad
If this ad were to have been presented in an advertising school, the student would have been immediately headhunted by a leading agency and given a corner office with a dedicated parking bay. So why the backlash?


The fight for creativity
Apple’s latest iPad ad has struck a bit of a nerve.