Videos The terrible price we pay for our addiction to certainty Reality itself is based on how we choose to see the world. And in our quest to calm our brains in the face of unlimited, complex stimuli – we revel in certainty. But in a complex, interconnect world – our brains are largely doing us a disservice.
Case studies #makethefuture – Shell’s scenario planning video goes viral Shell’s 2016 #makethefuture video contribution, entitled The Best Day of My Life, is going viral.
Tools How to be a disruptive innovator The term ‘disruptive’ is radically overused and almost universally misunderstood. Everything from Uber to AirBNB and Tesla (as well as anything technology-based) is broadly anointed to be an example of disruptive innovation.
Articles 9 Things I learnt about South Africa, thanks to some time in Australia For the second time this year, I spent a week in Western Australia doing some consulting work for an Australian retail client.
Tools The 10 Immutable Laws of Content Marketing? As the foundation of modern-day content marketing, these could they be considered as The 10 Immutable Laws of Content Marketing.
Tools How to sell a revolution to a rich man A revolution may burn fiercely in your soul, but that doesn’t mean everyone is going to join your cause. You will indeed find a fringe audience for your message, but know that crazy seldom finds mass commercial appeal.
Articles Why South Africa urgently needs a Minister of Marketing We wonder what somebody like Steve Jobs would be able to accomplish if he were appointed the South African Minister of Marketing. Somebody that could package South African products, services and its image to the rest of the world in the same way Apple does with technology products
