The future of advertising in South Africa is probably far brighter than even advertising veterans currently believe it to be.

It's just that the model of how advertising gets produced, probably looks nothing like it used to. But the creative and critical thinking which is the backbone of the industry is more in demand now than ever before.

In this week's episode of the podcast I chat to ad industry stalwart Alexis Beckett about advertising in South Africa and some of the new models that are emerging as the industry itself goes through change and evolves.

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