The Future of Marketing and Branding Fear Fokol billboard deemed a big no-no Is this the beginning of a new wave in 'boundary-pushing' South African advertising?
The Future of the Consumer Slow advertising De'Longhi is a luxury brand, so slow advertising crafted by the likes of Brad Pitt works.
Brand strategy Nando's #PullTheStickOut Nando's ad work because of one very obvious, very contextually relevent element in their approach.
Case studies Netflix's 'choose your own adventure' rom com Netflix are experimenting with hyper personalisation.
Wellbeing Balloon Museum heads to NYC It's an art show where you can physically play with the pieces.
Brand strategy BBC Earth has a new logo The British Broadcasting Corporation is home to one of the most successful TV brands in history; here's how it's getting refreshed for a new era.
Members only Business strategy Pinterest's bold new strategy How does Pinterest plan to capture more of the $550billion digital advertising spend?
Members only Horizon scanning The rise of 'choose your own adventure' holidays Holiday makers are choosing some extreme options when it comes to activities and destinations.
The Future of the Consumer Puma teams up with Nando's for Heritage Day PUMA x Nando’s RS-Xtra Hot is a spicy sneaker collaboration for South African enthusiasts.
Brand strategy Warburtons shows how to create a brand from a commodity Warburtons gets Samual L Jackson to explain to customers what makes their bread unique
Marketing strategy Ahead of the clash between the Springboks and Ireland It's 'bomb squad' versus 'brotherhood'.
Members only Reports Why 'the wealthiest generation' are ignored by marketers Gen X are used to being overlooked.
Case studies How to build a luxury brand Luxury brands are not built in the same way as non-luxury brands.
The Future of Marketing and Branding The guy from Aviation Gin takes a stab at an American tradition Pumpkin spice and Aviation Gin clearly do not mix well together.
The Future of Work Trends in Generative AI Generative AI has been with us for a little over a year now - what trends are starting to emerge?
The New World of Technology A new product idea for Patagonia thanks to ChatGPT We set out to create a hallucinatory interface that can create new product ideas for any brand based on the settings of three sliders.
Automation & digitalisation Olivia Rodrigo's new video shot on an iPhone 15 Pro The music video for "get him back!" is in fact a branded collaboration with Apple.
Automation & digitalisation Duran Duran are back with an innovative AI-created music video Featuring ghouls, monsters and a wild menagerie of otherworldly Halloween characters.
Sustainability Should brands let go of their 'woke capitalism' aspirations? Is stakeholder capitalism dead already?
Marketing strategy The Secret of Drip Super cool coffee cafe in Tokyo turns out to be an experiential promotion.
The Future of the Consumer Why men are buying women's clothing Left with no other option, men are shopping in the women's section.
Members only The New World of Technology How LLM hallucinations can be used by marketers “LLMs are concept retrieval systems, not fact retrieval systems.” - Tim Hwang
Games Apiary | a board game featuring bees in space Mad idea, but crazy might just be what the world wants right now.
The Future of Work Zara captures the drudgery of the return to office life with new ad Look alive everyone; it's time to head back to the office.
