How do you pronounce LOEWE? you actually know?

The luxury brand from Spain has a devilishly tricky name to say with confidence.

Loewe - is pronounced “lo-weh-vay”. Not "loo-vra". Not even "lou-wey".

“lo-weh-vay”; “lo-weh-vay”; “lo-weh-vay”.

It's so bloody odd that the brand have turned it into a strength - and now a very funny TVC featuring Dan Levy (Schitt's Creek) and Aubrey Plaza (The White Lotus).

It's not too often that a luxury brand takes the mickey out of themselves - so enjoy it.



Just a hint of rich
How Louwe became 2023 hottest brand.