How Temu is already changing South Africa

Thinking of Temu as just another e-commerce company coming to sell stuff in South Africa would be a big mistake.

Temu. It's South Africa's most downloaded app and is engulfing every market that it enters, including the US.

How is Temu doing this? What's the strategy?

That's the focus of this week's Daily Maverick piece.

Don’t be fooled by online shopping platform Temu’s childlike interface
Temu’s South African debut should be seen as part of the dawn of a new era in consumerism, one where giant marketing megalodons unleash a firehose of propaganda at a region to capture an outsized wallet share for as long as possible.