Business strategy Candela - planes that float When the engineering department helps with your marketing strategy? Happy days.
The New World of Business Mayu Wars and the undercover fight for the South African consumer Patterns suggest that lots of markets in South Africa are opening up as big companies continue to make silly mistakes.
Articles Oops! We Encountered an Unexpected Error What happens when the best intentions lead to unexpected problems?
The Future of the Consumer Yebo Gogo - the best opportunity in 2024 There's a wealthy, open and enthusiastic consumer in South Africa that is totally ignored by the marketing industry.
Articles Blind optimism With a lot of focus on mental health issues, let's not forget that extreme positivity has its downsides too.
Business strategy What's hot on the restaurant scene right now? Cheesy fonts on menus, mascots, no booze and the 'human touch' are all hot trends in hospitality at the moment.
Marketing strategy How the Stanley Quencher became a global mega hit Yet another marketing post about a very popular sippy-cup.
Marketing strategy Apple show how it's made The Apple Vision Pro will sell for a staggering $3,499 from 2 February - here's why...
Brand strategy Bud Light goes back to full-mucho The iconic, disgraced beer brand passes the ball to Peyton Manning.
The New World of Business How to understand strategy better Good strategy is rare probably because what it actually is, and what it's used for, is misunderstood.
The Future of Marketing and Branding Marketing's image problem If you cage a lion and put it in a circus, you create an amusement for children, but the wild loses its most-feared predator.
Articles The Science of Bullshit In a world awash with nonsense advice, where can you turn for proper guidance?
Brand strategy Only losers build small brands Build a growing brand or face the inevitability of your death.
Articles 'In it, to win it' The idea is to reserve an availability for the brand that positivity impacts its overall popularity and performance.
Brand strategy Should Woolworths kill the Absolute Pets brand? The big South African retailer now owns the majority of the pet care market leader, but whereto from here?
Members only Marketing strategy The stars align for Calvin Klein The new smash-hit Calvin Klein campaign that's 44 years in the making.
Brand strategy Chip Wilson vs. Lululemon - how should this brand grow? Chip Wilson think Lululemon are going off-brand; does he have a point?
Business strategy Designing your personal 2024 strategy How will you make the end of this year better than the end of last year?
Marketing strategy This Christmas Coca Cola presents 'The Note' Coke's The Santa Stories come alive with the second film in their Christmas series.
The New World of Business When should strategy be used? When is going through the process of strategy design useful; and when is it not?
Case studies Fishwife | beautifully-tinned fish What if...tinned fish was positioned as a luxury product, yet sold at an affordable price?
Brand strategy Blank Street | Instagram's favourite coffee shop How did Blank Street Coffee become such a runaway success story?
