Levi Strauss & Co. (LS&Co.) was facing disaster when covid-19 struck, but they used the opportunity to transform themselves into a nimble, digital-first organisation that's set to reimagine the future of their industry. How they did it was to focus on shifting their culture and embedded ways of thinking as

It may well be a key reason as to why we sadly continue to stress about the wrong things.

There is something still so incredibly cool about analogue machines.

Nike obviously hired futurists to help them make good judgments about opportunities located in the future.

The solution to the challenge of getting it right will not be found in the technology.

If you give a 5-year-old a Steinway Concert Grand piano they're not automatically going to sound like Elton John.