Case studies This is how consumers will choose brands in the future Currently, trust is second only to price when it comes to whether or not to support a brand.
Case studies Sales: How to nurture the lifeblood of business Lots of companies value attributes that do not necessarily include sales.
Articles But do you have a good digital strategy? Even big, traditional retailers simply do not offer a good enough digital channel through which to buy from.
Case studies What is a futurist? What is a futurist? What is this strange profession that dabbles in the future?
Case studies How exciting new thinking gets killed by those who just want to do what they did before Why change when you can keep the status quo?
Articles How food and hospitality will need to adapt to survive Restaurants, malls and the hospitality industry in general are going to have to radically rethink what business they are actually in.
Articles Lockdown Town - London's first socially-distanced immersive event One Night Records is planning to host pandemic-appropriate music gigs in London from October.
Articles The problem with many police & healthcare systems There is clearly a major problem with regards to various systems being 'fit for purpose' .
Articles Research suggests that quitting is probably the right thing to do A recently published study asked people to make tough life choices by flipping a coin.
Articles 8 important issues all organisations need to be considering right now In many ways, the economic consequences of the global pandemic have yet to have even really begun.
Case studies The greatest power you have to give As a futurist, my job is to offer the executives that I work with various, well-considered choices as to how the future may unfold.
Articles The important business lesson from the failure of Boosted Boards Boosted Boards was put out of business earlier this year - here's why.
Articles Remote Cheerer lets fans voice their support in absentia Social distancing has put a huge dampener on the future of live sporting events.
Articles NOMU Hot Chocolate vs Level 3 Lockdown South African hot chocolate brand, NOMU, have some advice on how to triumph under the all new Level 3 lockdown regulations.
Case studies How the ugliest shoe in the world made a financial comeback At one point CROCS had over 5000 SKU's. Then it nearly went bankrupt.
Articles Nike: Never too far down Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit.
Horizon scanning The future of innovation requires a transformation of thinking Most companies, our research suggests, should rethink their innovation systems and develop portfolios with a balance of innovation sources.
Articles The post-pandemic consumer landscape looks very different - here's what to look out for If you are expecting things to go back to the way they were before we all went into our self-isolating bubbles - then you're going to be very disappointed.
Case studies Local manufacturer demonstrates how collaborative innovation can be a huge advantage It's easy to carry on thinking that there simply isn't the capacity or willpower to develop a more robust local manufacturing sector.
Articles In times of huge uncertainty, people go back to... In Britain, the demand for yeast, flour and other baking paraphernalia is so intense, some have labeled it 'obscene'.
Horizon scanning Capitalism is dead, but what will replace it? n reality, just as Marx predicted - capitalism has killed itself, it was never going to be sustainable by design, but something new is about to be born from its ashes.
Tools How do you create and keep a customer? Getting and keeping a customer can be thought of as a system, which is made up of five (5) parts.
Case studies The truth is essential In a time of crisis, quality news and accurate reporting are essential.
Horizon scanning Frito Lay wants you to buy snacks directly from them Big companies like Frito Lay are now encouraging you to buy your snacks directly from them.
Articles The rise of 'Protest branding' Increasingly we are seeing a strong emergence of successful commercial brands incorporating protest and cultural-identity into their brands.
