Ford and Meta have very different perspectives on the future Two big companies - two very different strategies.
Why everyone seems to be watching horror ...and how this opens up an exciting new space for creative brand-builders.
The Future of Marketing and Branding The 'dark arts' of how art becomes valuable Artistry alone doesn't cut it.
Articles Achieving clarity The primary job of strategy is to dismantle the clutter and set about achieving simple and profound clarity from which progress can be made.
The Future of Marketing and Branding Understanding customer-based corporate valuation with Daniel McCarthy In marketing - 'the most important acronym to pay attention to is ROI.'
The Future of Marketing and Branding On Running: Offering shoes-as-a-service Customers don't want to own running shoes, they just want them to do a simple job for a couple of hours a week.
The Future of Marketing and Branding Maths of marketing In future, hire a creative marketer with a talent for statistics.
The New World of Business Is the future of music merch? The music industry's business model evolves again.
The New World of Technology Who's paying attention to your unit economics? An analysis of your customer's behaviour patterns, is vital if you are going to measure the performance of your marketing efforts.
The Future of Marketing and Branding We are EGG - capturing the power of community Communities work in the South African context.
Sustainability Community buying groups are recreating the future of food Food Clubs in South Africa hold much promise for a preferred food future.
The Future of Work The key to breakthrough innovation The key ingredient of breakthrough innovation is the ability to think laterally.
The Future of the Consumer CHEFS: Chef-made food at reasonable prices 3 lunch options that change on a daily basis. Fresh, delicious & plated beautifully!
Sustainability Fish With A Story - connecting fishing communities with markets Fish With A Story offers vacuum-packed and blast-frozen, for guaranteed freshness, fish on their app - sourced from small-scale fishers.
The Future of the Consumer Chewy, authentic, customer-love Small companies can do it with the right mindset, big guys can't.
Sustainability Lalunga Seafoods offers sustainably-caught Cape wild fish The future of the local fishing industry hangs in the balance. Big commercial fishing methods have severely depleted fish and shellfish populations to the point of international concern, so understandably consumers of seafood products are increasingly looking for alternatives that are less harmful to the environment as well as the
The Future of Marketing and Branding How to better spend your marketing budget The new marketing metrics that are giving customer-focus businesses an unfair advantage.
The New World of Technology Glamufacturing is here Is Bella Hadid's spray-on dress more of a sign of things to come in manufacturing?
The Future of Work This brand brought to you by...people Maybe now's a good time to relook the questions of 'what is a brand?' and 'who makes up a brand?'
Mental Health Democratising resilience People are looking for a bit of help; they are actively searching for brands and products that understand that they are facing challenges everyday.
The New World of Business Steinheist: The story of South Africa's biggest corporate scandal No matter how smart you might think these guys are, they are just as fallible to mind tricks and bias as everyone else is.
The New World of Business Overcoming the tyranny of indecision In a state of indecision you don't go anywhere - you just spin thoughts around in your head; achieving absolutely nothing.
The Future of the Consumer The huge disappointment of The Creator Economy Most of what's produced by the Creator Economy is crap.
The New World of Business How far to the top? Forward-looking management metrics are always more useful than backward, historical performance measurements.
