Define #42Lenses The reinvention of the office Once it was just 'an office', in the future it'll be a key part of an organisation's strategic advantage.
Tools & techniques #42Lenses Amazon's Alexa is a “colossal failure of imagination” Are we seeing the end of the 'home automation' boom?
The Future of Marketing and Branding Move the crowd damn it What does great marketing really look like?
Sustainability South Africa is the 'green energy innovator' It's literally an energy plan that works for everyone.
The New World of Business Where there’s a good strategy, there’s a way A test to tell if your strategy is any good or not.
The Future of the Consumer How Uniqlo ruined South African clothing retailers for me Your competitors might not be who you think they are.
The New World of Business The state of loyalty in South Africa Brands need to turn 'loyalty engagement' into real long-term commitment.
The Future of the Consumer Welcome to the 8 billion people mark You can expect a different cultural approach to the future from here on.
The New World of Business Competition surrounds us Winners win because they recognise that they are in a competition.
Advantage based on technology alone doesn't last forever Without a strong brand providing defence, customers have zero loyalty to smart technology.
The New World of Business 2023 is going to be a great year? Future-fit organisations have never had it better.
The New World of Business Only the best customers need apply Why traditional business metrics are too blunt to be effective enough.
Ford and Meta have very different perspectives on the future Two big companies - two very different strategies.
Why everyone seems to be watching horror ...and how this opens up an exciting new space for creative brand-builders.
The Future of Marketing and Branding The 'dark arts' of how art becomes valuable Artistry alone doesn't cut it.
Articles Achieving clarity The primary job of strategy is to dismantle the clutter and set about achieving simple and profound clarity from which progress can be made.
The Future of Marketing and Branding Understanding customer-based corporate valuation with Daniel McCarthy In marketing - 'the most important acronym to pay attention to is ROI.'
The Future of Marketing and Branding On Running: Offering shoes-as-a-service Customers don't want to own running shoes, they just want them to do a simple job for a couple of hours a week.
The Future of Marketing and Branding Maths of marketing In future, hire a creative marketer with a talent for statistics.
The New World of Business Is the future of music merch? The music industry's business model evolves again.
The New World of Technology Who's paying attention to your unit economics? An analysis of your customer's behaviour patterns, is vital if you are going to measure the performance of your marketing efforts.
The Future of Marketing and Branding We are EGG - capturing the power of community Communities work in the South African context.
Sustainability Community buying groups are recreating the future of food Food Clubs in South Africa hold much promise for a preferred food future.
