Advantage based on technology alone doesn't last forever Without a strong brand providing defence, customers have zero loyalty to smart technology.
The Future of Marketing and Branding The 'dark arts' of how art becomes valuable Artistry alone doesn't cut it.
The Future of Marketing and Branding Understanding customer-based corporate valuation with Daniel McCarthy In marketing - 'the most important acronym to pay attention to is ROI.'
The Future of Marketing and Branding On Running: Offering shoes-as-a-service Customers don't want to own running shoes, they just want them to do a simple job for a couple of hours a week.
The Future of Marketing and Branding Maths of marketing In future, hire a creative marketer with a talent for statistics.
The Future of Marketing and Branding We are EGG - capturing the power of community Communities work in the South African context.
The Future of Marketing and Branding How to better spend your marketing budget The new marketing metrics that are giving customer-focus businesses an unfair advantage.
Mental Health Democratising resilience People are looking for a bit of help; they are actively searching for brands and products that understand that they are facing challenges everyday.
The Future of Marketing and Branding When Wall Street masquerades as craft Advertising one thing and then being something else entirely behind-the-scenes does not a sustainable strategy make.
The Future of Marketing and Branding Swatch's MoonSwatch campaign has changed the industry forever What will Swatch and Omega do now?
The Future of Marketing and Branding Creatively pitching The New York Times A strong brand, brought to life through creativity and excellence is truly a thing of beauty.
The Future of Marketing and Branding In Paris, running too fast is against the law Well-defined brands can spot these kinds of opportunities easily.
The Future of Marketing and Branding Future promise What kind of promise will resonate with tomorrow?
The Future of Marketing and Branding Start from where you are When the odds are stacked against you - resist the urge to play the game by somebody else's rules.
The Future of Marketing and Branding A new lens on marketing Things have changed - marketing's time is now.
The Future of Marketing and Branding These are the ads that South Africans liked the most in 2021 Yes...our theory is that you can tell a lot about a society based on what brands and advertising resonates the most with people. So when Kantar (a research group that indexes things like 'most loved ads') puts out a list of SA's Top 20 favourite ads - it's worth
The Future of Marketing and Branding How Land Rover have repositioned themselves Land Rover created future scenarios for their brand and chose a path they had never travelled before.
The Future of Marketing and Branding The world's 'most effective ads' in 2022 - all have one thing in common Many brands still think that they need to be showboating their own brilliance in their ads.
The Future of Marketing and Branding MRP teams up with Coca Cola It's not too often that you see South African brands getting this kind of thinking right.
The Future of Marketing and Branding Think of your 2022 marketing strategy like this... Despite the obvious challenges around, 2022 is going to be an exciting year to build and share your brand's true nature.
The Future of Marketing and Branding An enormous cat is stalking the citizens of Tokyo A giant 1,664-square-foot curved LED screen projects images in 4K.
The Future of Marketing and Branding Original Penguin experiment with NFTs Original Penguin have now decided to launch 8 NFT penguin avatars (their famous brand icon).
