Articles

A collection of insights to help you make sense of the radical change that is happening around us and how you can respond.

Articles

ASML | An industry leader you've probably never heard of

Innovation can lead to complete domination.

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How Ellies dismantled everything that was going for them

The aspiration should always be to build a world-class brand - otherwise what the hell are you even turning up for?

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Pendulums vs. Professionals

Engineers can teach Businesses how to reduce risk.

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How Temu is already changing South Africa

Thinking of Temu as just another e-commerce company coming to sell stuff in South Africa would be a big mistake.

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The power of propaganda

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Our search for joy

Are we overthinking our mental health challenges?

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Time. Precious Time

Time truly is the most valuable resource that anyone can have.

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The Little Country that Could.

“I think I can… I think I can… I think I can.”

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Of Conjugations and Teapots

Two simple concepts from one philosopher may help us towards more clarity.

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End of the Line

It's time to stop thinking in terms of such straight lines between two extremes.

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The problem with methods

When all you have is a hammer, everything ends up looking like a nail.

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Nobody knows who the F*CK WE are :)

Being mentally and physically available in a market place is marketing task #1.

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The Art of Outperformance

What you can steal from artists regarding success.

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It's just a number

Judge somebody by their date of birth at your own peril.

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The whip! The whip! A fondue needs a whip!

It is impossible, in 2024, to deliver only from an office.

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What is 'outperformance'?

What exactly does 'outperformance' mean, how do you recognise it and how can you go about achieving it?

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One-eyed one-horned flying purple people eaters

Are popular personality assessments worth the time and money business spends on them?

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Something old, something new

How small changes can change everything.

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How not to shoot yourself in the foot

Why some innovators fail.

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Surplus de cave a passer au verre?

Why you need to play big, or not at all.

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Think BIG

How you think about your brand is a good indicator as to how successful you will be at growing it.

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The Second Oldest Profession?

'Build it and they will come.' - one of the most overused, bullshit sayings of our time.

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Super Bowl LVIII ads 2024

All the important teasers leading up to this year's Superbowl.

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Pinky and the Brain

The future truly is now.

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All your Base are Belong to Us

How the mindset of a science fiction writer can help your organisation capture more marketshare.