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Have global pandemic responses caused more harm than good?
The Future of Work

Have global pandemic responses caused more harm than good?

Policymakers are making big bets (on your behalf) based on probability.
06 Dec 2021 4 min read
Numbers? Why are they important to narratives about the future?
The New World of Business

Numbers? Why are they important to narratives about the future?

It's not always easy for people who are more comfortable thinking in a creative way to translate their expensive imagination into digits.
03 Dec 2021 1 min read
Think of your 2022 marketing strategy like this...
The Future of Marketing and Branding

Think of your 2022 marketing strategy like this...

Despite the obvious challenges around, 2022 is going to be an exciting year to build and share your brand's true nature.
02 Dec 2021 2 min read
What are the key strategic focus areas that'll help your company get ready for the future?
Articles

What are the key strategic focus areas that'll help your company get ready for the future?

9 keys to unlocking the future of your organisation
29 Nov 2021 3 min read
How to make your vision of the future stick
Presentations

How to make your vision of the future stick

Only connect
27 Nov 2021 2 min read
Who's ideal?
The Future of the Consumer

Who's ideal?

Who should you be investing in?
26 Nov 2021 2 min read
From communication to conversation
The Future of Work

From communication to conversation

From single perspective implementation to multi-stakeholder integration.
25 Nov 2021 2 min read
DSTV's big problem
Articles

DSTV's big problem

If your customers are taking to public radio stations to tell everyone how bad your offering is, your CLV and CAS are both going in the wrong direction and this should be a very loud alarm bell for you.
23 Nov 2021 4 min read
Pay attention
Articles

Pay attention

Look at me! Why?
22 Nov 2021 2 min read
Are people these days really having less sex?
Articles

Are people these days really having less sex?

Why?
19 Nov 2021 3 min read
Agency
Articles

Agency

We all have the agency to affect the future.
19 Nov 2021 1 min read
An enormous cat is stalking the citizens of Tokyo
The Future of Marketing and Branding

An enormous cat is stalking the citizens of Tokyo

A giant 1,664-square-foot curved LED screen projects images in 4K.
18 Nov 2021 1 min read
Start from where you stand right now
The New World of Business

Start from where you stand right now

The Beverage Club - here's a nice example
17 Nov 2021 2 min read
Something to think about as we head into 2022
Horizon scanning

Something to think about as we head into 2022

2022 is 'when everything will go back to normal again'.
16 Nov 2021 1 min read
Is a DAO the future of company ownership?
Horizon scanning

Is a DAO the future of company ownership?

A DAO is an internet community with a shared bank account.
15 Nov 2021 3 min read
A simple question to help you better think about the future
Articles

A simple question to help you better think about the future

It's certain that things like technology, education, politics, the climate and a lot of other aspects of life that we recognise today, will be radically different in the future.
13 Nov 2021 2 min read
Barbour x Paddington Bear
Articles

Barbour x Paddington Bear

What's next?
12 Nov 2021 1 min read
Original Penguin experiment with NFTs
The Future of Marketing and Branding

Original Penguin experiment with NFTs

Original Penguin have now decided to launch 8 NFT penguin avatars (their famous brand icon).
11 Nov 2021 1 min read
John Lewis get inspired by ET for Christmas
Articles

John Lewis get inspired by ET for Christmas

It weaponises just the right amount of emotional appeal to make you feel warm and invested in John Lewis as a retail brand.
11 Nov 2021 1 min read
Amazon's greatest gift
Articles

Amazon's greatest gift

According to Amazon the greatest gift you can give this festive season is kindness.
10 Nov 2021 1 min read
Scrooge gets to ride a Peloton bike this Christmas
Articles

Scrooge gets to ride a Peloton bike this Christmas

Peloton kicks us off - featuring Scrooge splurging out on a Peloton system.
09 Nov 2021 1 min read
Why it's important to celebrate the small wins
Articles

Why it's important to celebrate the small wins

Otherwise your mind will start to believe that all of the hard work isn't worth it.
08 Nov 2021 1 min read
The Simpsons + Balenciaga
The Future of Marketing and Branding

The Simpsons + Balenciaga

This 10-minute long episode of The Simpsons, which apparently took over a year to create.
05 Nov 2021 2 min read
What should you stop doing right now?
Articles

What should you stop doing right now?

To dissolve - rather than simply solve - problems, begin by taking things away.
04 Nov 2021 1 min read
If you had to run things like a DJ at Tomorrowland
The Future of Marketing and Branding

If you had to run things like a DJ at Tomorrowland

Give your customers what they want and they're going off their faces right in front of you.
03 Nov 2021 2 min read
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