It's time for better strategy

Embracing uncertainty is the new normal, but uncertainty is not, not knowing. It's about arming yourself with potential futures to help you steer your business.

Jon Cherry

Strategy is vital for creating a successful business, yet most strategy is poorly done, or completely useless.

Why?

Misunderstanding, confusion, people-pleasing, politics and a culture of accepting bullshit.

Last week I spoke to Kieno Kammies about this - watch the hour-long chat here.