Articles North Face gets trolled by oil and gas industry This story shows how much work needs to be done just getting to grips with the problem itself.
The Future of Marketing and Branding Brand 'Art'efacts You can tell a lot about the inner culture of a brand by just having a look at its promotional brand artefacts.
The Future of Work AI - the truth revealed AI is neither artificial nor intelligent. It is made from natural resources and it is people who are performing the tasks to make the systems appear autonomous.
The Future of the Consumer Dark by design It points to a widespread toxic culture of greed and consumer manipulation.
The Future of the Consumer The true meaning of omnichannel Omnichannel excellence requires a laser-like focus on value creation and the customer.
The Future of Marketing and Branding #TikTokMadeMeBuyIt hashtag going viral with marketers Get ready to fire that boring data guy that fooled you into believing the future of marketing is programmable.
The New World of Business Why business strategy efforts tend to fail Strategy fails because it deceptively difficult to get right.
The New World of Business Editing required Good business is not always about adding more, it's also about knowing when and where to take away.
The Future of Marketing and Branding Just give it a go At some point along a continuum of activity, play will most likely transition into work.
Articles The danger of solutions If you accept uncertainty as standard, it's not possible to be surprised or thrown off-guard by anything.
The Future of Work Why answering the question 'what is it that you really want' might be a really tough thing to do right now As a practicing futurist, the answer to this came as a bit of a shock.
Articles What is the vision for the African continent? Where is the dream of what calling yourself an African might feel like one day?
The New World of Business How future-fit are you? Would like to have your organisation's future-fitness assessed?
The Future of Marketing and Branding Members only The psychology of loyalty is all about 'membership of a community'.
The Future of Work Getting the best out of people Using money to motivate people is expensive and ineffective.
Articles Investors vs Speculators vs Gamblers You get three company archetypes when it comes to innovation, which one are you?
Articles When will everything go back to normal again? What three things can you list that will never be the same again as a result of the events of 2020 / 2021?
The New World of Business Evidence of disruption If you can't point at this evidence, you can be fairly sure that your competition can.
The Future of Marketing and Branding How to determine the value of your brand A brand is the intangible wrapper that turns a product into a cherished possession.
The Future of Marketing and Branding Simple test to see whether or not your mission statement is total nonsense A good mission and vision statement needs to be inspiring, unique, credible and most of all you need to be able to at least be able to track some kind of progress towards its realisation.
The Future of Work The role of an organisational producer There is no set way to bring out the best in an organisation, it requires experience, mastery, empathy and an ability to take subtle control.
The New World of Technology The new war for creative talent They call it the new 'creator economy' - but really it just a normalisation of how social media platforms were always meant to be structured.
The New World of Business Why is this a problem? It's easy to be seduced by the first problem that you see and straight away jump into action solving that.
Automation & digitalisation Getting e-commerce right The solution to the challenge of getting it right will not be found in the technology.
