The Future of Work From communication to conversation From single perspective implementation to multi-stakeholder integration.
Articles DSTV's big problem If your customers are taking to public radio stations to tell everyone how bad your offering is, your CLV and CAS are both going in the wrong direction and this should be a very loud alarm bell for you.
The Future of Marketing and Branding An enormous cat is stalking the citizens of Tokyo A giant 1,664-square-foot curved LED screen projects images in 4K.
The New World of Business Start from where you stand right now The Beverage Club - here's a nice example
Horizon scanning Something to think about as we head into 2022 2022 is 'when everything will go back to normal again'.
Horizon scanning Is a DAO the future of company ownership? A DAO is an internet community with a shared bank account.
Articles A simple question to help you better think about the future It's certain that things like technology, education, politics, the climate and a lot of other aspects of life that we recognise today, will be radically different in the future.
The Future of Marketing and Branding Original Penguin experiment with NFTs Original Penguin have now decided to launch 8 NFT penguin avatars (their famous brand icon).
Articles John Lewis get inspired by ET for Christmas It weaponises just the right amount of emotional appeal to make you feel warm and invested in John Lewis as a retail brand.
Articles Amazon's greatest gift According to Amazon the greatest gift you can give this festive season is kindness.
Articles Scrooge gets to ride a Peloton bike this Christmas Peloton kicks us off - featuring Scrooge splurging out on a Peloton system.
Articles Why it's important to celebrate the small wins Otherwise your mind will start to believe that all of the hard work isn't worth it.
The Future of Marketing and Branding The Simpsons + Balenciaga This 10-minute long episode of The Simpsons, which apparently took over a year to create.
Articles What should you stop doing right now? To dissolve - rather than simply solve - problems, begin by taking things away.
The Future of Marketing and Branding If you had to run things like a DJ at Tomorrowland Give your customers what they want and they're going off their faces right in front of you.
Articles The words we use when talking about the future are wrong People have an emotional reaction to the future - they feel things, powerful things when they visualise the future.
The Future of Marketing and Branding What meaning will your brand carry in the future? Brand strategy and business strategy need to work in tandem for sustainable growth to be realised.
The Future of Work People are acting strangely Imagine wild things, speculate, be outrageous in your crazy postulations.
