Marketing strategy

An opinionated commentary on brand packaging and promotional approaches.

Marketing strategy

Nike bring their shoe game to Sea Point

In partnership with the Running Late Club the brand is hitting Cape Town's streets to promote their wares.

Marketing strategy

Book buying rebounds

But what about the future of magazines?

Marketing strategy

Checkers Little Shop is back yet again...at a critically important time of the year

The last time we saw Little Shop was July 2022, so Checkers have been keeping this nugget locked-and-loaded for some time waiting for the right moment to unleash its fury.

Marketing strategy

Dear Rich Bastard

Know your customer.

Marketing strategy

Checkers vs. Woolworths - in a race for market share

How South Africa's biggest supermarkets are positioning themselves to win.

Marketing strategy

Marketing as a specialised function is a fallacy

Without an increasing number of customers under your active curation, your business is dead. This is not the responsibility of a single department.

Marketing strategy

Something has changed in the world of sports marketing

A new type of promotional instrument is drawing in the crowds and taking us all deep into the heart of emotional connection.

Marketing strategy

The Courier Guy chases the sunset

Chasing the Sun 2 is South Africa's version of the Super Bowl.

Marketing strategy

Getting your pricing strategy right

Pricing is more about perceived value than it is about the actual cost of something.

Marketing strategy

'Have you seen the new Nando's ad?'

The masters of brand response campaigns are at it again.

Marketing strategy

Yeti Collections | Inspired By True Events

How Yeti is taking on Stanley.

Marketing strategy

The most effective way to grow a brand

'Sell the sizzle, not the steak.'

Marketing strategy

KIA's big game commercial

KIA are back for Super Bowl LVIII

Marketing strategy

Make Bud Light Great Again

Will Donald Trumps endorsement of Bud Light send the brand back to the #1 spot in the US?

Marketing strategy

South African wines vs. Australian wines

How two different wine regions tend to approach the marketing of their products.

Marketing strategy

How the Stanley Quencher became a global mega hit

Yet another marketing post about a very popular sippy-cup.

Marketing strategy

Apple show how it's made

The Apple Vision Pro will sell for a staggering $3,499 from 2 February - here's why...

Marketing strategy

Apple invites us to Get Ready

The world is about to change forever - again.

Members only

Marketing strategy

The stars align for Calvin Klein

The new smash-hit Calvin Klein campaign that's 44 years in the making.

Marketing strategy

This Christmas Coca Cola presents 'The Note'

Coke's The Santa Stories come alive with the second film in their Christmas series.

Case studies

Fishwife | beautifully-tinned fish

What if...tinned fish was positioned as a luxury product, yet sold at an affordable price?

Marketing strategy

Tesco presents #BecomeMoreChristmas

Tesco create a bizarre ad for Christmas 2023.

Marketing strategy

Amazon are coming for Christmas

This Christmas - and every one after - local retailers will be sharing the stage with the world's 3rd biggest brand.

Members only

Marketing strategy

Allan Gray suggests that everything comes around

South Africa's financial services giant, Allan Gray are back with a new, showstopper of a TVC.

Marketing strategy

An iconic yellow bag drives JD Sports' Christmas forward

A simple yellow bag is all that's needed to turn this edgy film, into an effective piece of branded communication.