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Articles In 2022 we know one thing for sure It's far better to ask 'What if?' at the beginning of the year than it is to ask 'What now?' somewhere near the middle of it.
Articles Why this often-used statement about the future is so wrong Some futures carry higher degrees of uncertainty than others
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Articles DSTV's big problem If your customers are taking to public radio stations to tell everyone how bad your offering is, your CLV and CAS are both going in the wrong direction and this should be a very loud alarm bell for you.
Articles A simple question to help you better think about the future It's certain that things like technology, education, politics, the climate and a lot of other aspects of life that we recognise today, will be radically different in the future.
Articles John Lewis get inspired by ET for Christmas It weaponises just the right amount of emotional appeal to make you feel warm and invested in John Lewis as a retail brand.
Articles Amazon's greatest gift According to Amazon the greatest gift you can give this festive season is kindness.
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Articles What should you stop doing right now? To dissolve - rather than simply solve - problems, begin by taking things away.
Articles The words we use when talking about the future are wrong People have an emotional reaction to the future - they feel things, powerful things when they visualise the future.
Articles Something good is about to happen A better tomorrow starts with a developed and trained optimistic mindset.
Articles Rome wasn't built in a day Going all-in on a bet where there is considerable uncertainty is risky.
Articles Strategy is...? Strategy is not taking historical sales figures and projecting them into the future.
Articles 7 habits you need to instil in your children if you want to help them succeed 7 things that parents can help children do regularly that can vastly improve their chances of becoming exceptional in later life.
