British brand Barbour have very cleverly elected to recruit Paddington Bear in their Christmas 2021 advertising campaign.
The 95 second animated commercial was hand-drawn and features the beloved Paddington Bear character, literally transporting all Barbour-loving English countryside folk right back to their childhoods.
In a world that is as chaotic as ours, people yearn for simpler times and the characters that represent those memories.
That's why ABBA are making a big comeback, old brands are being revived and Barbour have chosen an animated character from the 1950s as their 2021 mascot.
Bring back The Rescuers and just take my money damn it. Take it!