Articles One-eyed one-horned flying purple people eaters Are popular personality assessments worth the time and money business spends on them?
Podcasts Think better, do better If you improve the quality of your thinking, better, more impactful action follows.
The Future of Marketing and Branding What on earth is Scott Galloway going on about? Galloway goes on a rant, but are his points valid?
The Future of Marketing and Branding Tom Brady is great in ads Yes - Tom Brady was at the Super Bowl yet again in 2024.
The Future of Marketing and Branding How not to do a Super Bowl ad There were hits and misses in this year's line up of Super Bowl ads. This is one of the bad ones.
The Future of Marketing and Branding VW win the Super Bowl VW pulled out a winner for Super Bowl LVIII.
The Future of Marketing and Branding Poppi has a Super Bowl ad? This year, a 4-year old mom-and-pop brand is making its Superbowl debut. Is this how you build a startup?
Marketing strategy Make Bud Light Great Again Will Donald Trumps endorsement of Bud Light send the brand back to the #1 spot in the US?
Articles Think BIG How you think about your brand is a good indicator as to how successful you will be at growing it.
Marketing strategy South African wines vs. Australian wines How two different wine regions tend to approach the marketing of their products.
Articles The Second Oldest Profession? 'Build it and they will come.' - one of the most overused, bullshit sayings of our time.
Business strategy A snowball's chance in hell If the market leader's strategy is just too good, staging a comeback for competitors becomes practically impossible.
Articles All your Base are Belong to Us How the mindset of a science fiction writer can help your organisation capture more marketshare.
Business strategy Fjällräven CEO urges customers to keep their old stuff for longer The Swedish brand's stunt is cute, but what are they actually trying to achieve?
Business strategy Candela - planes that float When the engineering department helps with your marketing strategy? Happy days.
The New World of Business Mayu Wars and the undercover fight for the South African consumer Patterns suggest that lots of markets in South Africa are opening up as big companies continue to make silly mistakes.
Articles Oops! We Encountered an Unexpected Error What happens when the best intentions lead to unexpected problems?
The Future of the Consumer Yebo Gogo - the best opportunity in 2024 There's a wealthy, open and enthusiastic consumer in South Africa that is totally ignored by the marketing industry.
