The Future of Marketing and Branding How FIAT captures dolce vita The brand's world building efforts are incredible.
The Future of Marketing and Branding Performance marketing is killing brands How an addiction to measurement is harming long-term brand value
The Future of Marketing and Branding Marcus King plays Delilah on a cardboard Stratocaster Who said there aren't highly-creative ways to effectively build a cardboard brand?
Horizon scanning The October issue of The Briefing | Foresight for Strategy Outperformance starts with quality thinking.
The Future of Marketing and Branding Engen channels Super Bowl-style advertising in their new ad with Springboks The Engen / Springboks signing is a signal of a new dawn in South African sports marketing.
The Future of Marketing and Branding Beyoncé and Levi's collaborate The brand taps into their deep heritage to unlock their optimistic future.
The Future of Marketing and Branding This should be your main aim with brand building Where you want to be...is everywhere.
The New World of Business What are the most innovative coffee shops in the UK in 2024? The theme coming out strongly from the UK is that an 'artisanal approach' is the winning formula.
Global Innovation Index 2024 | South Africa outperforming development levels Highlights of the 2024 GII report.
Marketing strategy Checkers Little Shop is back yet again...at a critically important time of the year The last time we saw Little Shop was July 2022, so Checkers have been keeping this nugget locked-and-loaded for some time waiting for the right moment to unleash its fury.
Horizon scanning It has never been a better time to start a small business Interest rates are coming down and people are finally feeling more optimistic.
The Future of Work Research shows the weakness of command-and-control management approaches Managers that think that cracking the whip will have positive results are going to be disappointed.
The Future of Work Outperformance thanks to a commitment to creating value Do RTO mandates get organisations back on track to outperformance?
The New World of Business A vital thing to keep in mind when designing company strategy Better strategy outcomes depend on holding a rare perspective.
The Future of the Consumer Will banning kids from social media help? Trying to destroy something by banning it has never worked in the history of banning things
The New World of Business Does the road to prosperity start with a tee shirt? The small country of Benin is showing how to start an industrial revolution quietly.
Business strategy Avoid using too many words Strategy is a focused lens that consistently guides action.
