DSTV 1995
This is a very smart tactical campaign.
Somebody is awake over at DSTV, because for the occasion of tonight's Rugby World Cup Final between the Springboks and the All Blacks they are offering viewers the opportunity to stream the game via DSTV for just R19.95.
If that price point makes you somehow feel nostalgic, that's because that's the last time the Springboks beat New Zealand in a Rugby World Cup Final. Who could possibly forget that?
Clever nè?
DSTV have been on the ball this World Cup it has to be said. Looks like somebody at Multichoice has decided to listen carefully to what customers want and are delivering.
Go Bokke!
Previously
Springbok Rugby World Cup 2023 promotional campaigns go live
How international rugby teams are positioning themselves in the hearts of fans leading up to Rugby World Cup 2023.
Jon Cherry