The new film (A24) and fashion (Dior) partnership
This is the start of an exciting partnership built around artists and storytelling.
Have we mentioned our current world building obsession here before?
If not...let it be widely known...we are currently transfixed by developments in something called world building; and now fuelling this addiction is an announced partnership between A24 and Dior (now headed up now by Jonathan Anderson).
“This is the start of an exciting partnership built around artists and storytelling. Putting two creatively driven worlds side by side - you start to see what they pull out of each other that neither could've found alone. That’s where the interesting stuff happens.”
– Jonathan Anderson, Creative Director, Dior
This two-year creative partnership between a French luxury brand and an American film studio may seem obscure, but if your intention is to amplify the fantasy of luxury and reinvent how a new generation experiences it through a lens that they are more familiar with, then this masterful combination is a superb option.
Let's not forget that Jonathan Anderson has a stellar track record of building strong luxury brands. And now with A24 in the co-pilot seat, this creative partnership is guaranteed to create something ground breaking.
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Jon Cherry
Jon Cherry
Jon Cherry
