The Future of the Consumer Sober October and the mindful drinking trend Dry January, Try February and Sober October are all picking up lots of support from celebs and younger consumers.
The Future of the Consumer Why colour in tech is now a thing 'When you give people a choice to have colour, they take it and never look back.'
Business strategy Spotting a 'chink in the armour' How an ever-so-slight weakness in your opponent can be your greatest opportunity.
Case studies Veuve Clicquot welcomes new guests into the lifestyle Veuve Clicquot shows that even the world's biggest brands need to constantly reinvent themselves.
Tools Perfume as a tool to counter toxic positivity 'Perfume can serve as a grounding counterbalance: allowing us to confront the complexity of our emotions; and alchemise our shadow into strength.'
Marketing strategy Airlines using fine dining as a differentiator Giving travellers a taste of their destination before they get there.
Podcasts The Future in Mind The Future in Mind is a weekly show on how changes today may affect your approach to marketing and branding tomorrow.
The New World of Business Pop-up shopping events are everywhere Retail is changing and not all of it is driven by technology.
Members only The Future of Marketing and Branding Products guaranteed to draw a crowd this Black Friday Black Friday 2023 is not going to be the automatic sales home run that it was in years gone by, but there are ways to pique the interest of shoppers.
The Future of the Consumer Voco hotels targets bird watchers Hotel offers special packages for those on a mission to spot some unique species.
The Future of the Consumer Solo dining is becoming more popular Eating alone could also be very good for your mental health.
The Future of the Consumer French supermarket stands up for shoppers In a break with tradition, a large supermarket group starts a fight for their customers
The New World of Technology Meditation led by a Disney Princess A collaboration between Disney and a mental wellness app may offer relief for children struggling with anxiety and stress.
The New World of Technology A cathedral in Las Vegas A new building in Las Vegas may signal a significant shift in how we experience entertainment.
The Future of Marketing and Branding Fear Fokol billboard deemed a big no-no Is this the beginning of a new wave in 'boundary-pushing' South African advertising?
The Future of the Consumer Slow advertising De'Longhi is a luxury brand, so slow advertising crafted by the likes of Brad Pitt works.
Brand strategy Nando's #PullTheStickOut Nando's ad work because of one very obvious, very contextually relevent element in their approach.
Case studies Netflix's 'choose your own adventure' rom com Netflix are experimenting with hyper personalisation.
Wellbeing Balloon Museum heads to NYC It's an art show where you can physically play with the pieces.
Brand strategy BBC Earth has a new logo The British Broadcasting Corporation is home to one of the most successful TV brands in history; here's how it's getting refreshed for a new era.
