Yeti's 'The Captain'

It's always a good idea to 'keep track' of what great brands that use branded films as a tool are up to.

Yeti - the American outdoor brand - recently released this film; 'The Captain' for their audiences to enjoy.

This is impressive work.

Bare in mind, while you watch this film, that these are not professional actors, yet every scene is perfectly light - the story flows so well. It offers a sense of the Yeti brand without overtly selling on the products. The focus is on the benefits and outcomes you get from being a Yeti owner, rather than the features of the products themselves.

Nothing builds depth for a brand than well-crafted films like these.