The queues outside of The Selfie Factory at London's O2 are apparently something to behold.

For a limited time only, those that love to snap an interesting selfie can pay £5.99 for 30 minutes in the Selfie Factory's various themed rooms - in a quest to snap the most likeable selfie.

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Your third @ owes you Selfie Factory tickets 👀

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'Selfie Factory’s recent opening follows the international debut launch of the world’s first tech-led physical football experience, KickTown, at The O2 in December 2019. Driven by influential football vlogger, Harry Lewis, whom has over 14.5 million You Tube subscribers, the concept aims to get children and adults off the couch and into physical and interactive football challenges. Completing The O2’s entertainment offering is ICON Outlet’s growing food and beverage portfolio, with international Chinese hot pot specialists, Hai Di Lao, set to open their doors at the venue later this year.' - via

Here's a look inside The Selfie Factory:

Now understandably, in reaction to this story you're going to get a chorus of older folk guffawing and scowling between sips of their Earl Grey tea that this younger generation has 'gone to the dogs' and urgently lamenting the sorry state of the world.

But in 2020 we are in the age of personal branding.

This is a time where anyone can start a social media channel and command a fairly large and engaged audience if their content is compelling and entertaining enough. If you audience is large enough you can turn this into a pretty good business. Interesting photos are the new currency of today, like cool cars and rare records were in the 1960s.

The Selfie Factory makes total sense and makes me wonder why there aren't vendors on the Sea Point promenade hiring out interesting props to the armies of selfie takers there?