What exactly is perfume?
A scent. A signature. Or a story?
When buying a bottle of perfume, what exactly are you paying for?
A scent. A signature. Or a story?
Imaginary Authors is a fragrance brand that believes they're selling stories rather than simply shipping bottles of pleasant smelling liquid to people.
At Imaginary Authors, our mission is to conjure and create memories.
Through innovative fragrances and creative storytelling, we hope to unlock memories you’ve long forgotten and inspire the creation of exciting new ones.
We view our fragrances like books, it doesn’t make sense to own just one. Having a bookshelf of scents to choose from means that no matter your mood, the occasion, or the season, you will always have something special to compliment your desires. And like a good book, these fragrances are capable of changing your life.
Rather than just packaging a smell in a bottle, Imaginary Authors offers fans and immersion into a fictional world - complete with characters, storyline and visual assets - that has a particular smell to it, which you receive as a bottle of perfume. Buy one that you like, or sample them all.
Perfume as an IRL success story is still having a moment and still - in our humble opinion - primed for far more interesting development. As old as the product itself may be, the approach most brands take in their marketing is still extremely constrained and predictable.
The attention to detail in this example is one to be admired.
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In other news, Jo Malone teams up with Fortnite to promote their new fragrance:
Grace Mahon