The Future of Marketing and Branding Build it like Hollywood Bets Sports betting in South Africa is winning because sports betting brands are creating the conditions under which they are compelled to thrive.
The Future of Marketing and Branding What does the Squarespace Super Bowl ad suggest? Creativity (and luxurious production) equal business success.
The Future of Marketing and Branding Customers don't care Accepting that customers don't care is sobering and ensures that decision-makers are under no illusion that any form of arrogance or hubris is justifiable.
The Future of Marketing and Branding Why people buy more when they serve themselves Removing human interaction from the equation is good for business?
The Future of Marketing and Branding Is film making a comeback? Invitations to go 'back to the future' seem to be popping up everywhere.
The Future of Marketing and Branding Measurement hostages Because it's almost impossible to effectively measure brand building ROI, a lot of this incredibly important work has been rejected in the last two decades, in favour of digital performance marketing tactics that can.
The Future of Marketing and Branding Should brands use foul langauge? The reason - I suspect - foul language is frowned upon in business communications is because the assumption is that its use is lazy, or an easy way to draw scandalous attention.
The Future of Marketing and Branding Brands that are going viral right now [Warning: NSFW] Some brands are turning to the weaponisation of beauty for the sake of creating a viral hit.
The Future of Marketing and Branding HOKA show that running is a team sport We like how real these visuals feel, the repetitive inclusion of the product in the sequences, the selection of music (that must have commended the majority of the production budget) and the unique narrative angle.
The Future of Marketing and Branding Investec give a damn Nice line Investec. That's the whole ad right there.
The Future of Marketing and Branding Making sense of the shifts in luxury What are luxury brands seeing that are of use to us all.?
The Future of Marketing and Branding The most powerful brand asset that you almost certainly don't have Does your brand have a distinctive sound?
The Future of Marketing and Branding The new Coke ad featuring Tyla looks like a Coke ad should Their latest "summer" campaign - featuring none other than Tyla - ticks all of the traditional Coke boxes.
Brand strategy Tesla brand damage? Tsek! Nobody drives a Volkswagen and worries that the brand was originally founded by the Nazis in 1934.
The Future of Marketing and Branding People prepare to kill for a tote bag There is something rad about a limited-edition, quality branded carry-all.
The Future of Marketing and Branding UNIQLO has perfected the art of neat Neatness in retail is critical, but rare.
The Future of Marketing and Branding This Boots Christmas ad is causing some to have a complete meltdown Boots UK are set to trip over their own feet this festive season,
The Future of Marketing and Branding What the world's most successful companies all agree on The world’s most successful companies all think about brands very differently from companies that are not as successful over time.
The Future of Marketing and Branding The Checkers Sixty60 plane Checkers Sixty60 are winding up for a big festive season already.
The Future of Marketing and Branding The new N°5 film Luxury brand building is all about portraying quiet confidence - and damn does this ad do that so well.
The Future of Marketing and Branding How FIAT captures dolce vita The brand's world building efforts are incredible.
The Future of Marketing and Branding Performance marketing is killing brands How an addiction to measurement is harming long-term brand value
![Brands that are going viral right now [Warning: NSFW]](/content/images/size/w600/2025/07/Screenshot-2025-07-29-at-08.29.29-1.png)
