'What is known' vs. 'What gets done'
The gap between 'what is known' and 'what gets done' is often huge and actively ignored.
We know that we should eat healthy food to stay healthy and live a fulfilling life, but staying motivated to maintain that health momentum, is tough.
We know we should be using less plastic, driving less, saving electricity and reducing our water usage, but changing our lifestyles to actually do these sustainability things, is tough.
We know we should be building agile, future-fit, resilient companies and creating an endless stream of innovation using creative thinking and a modern values framework, but transforming mindsets to actually do this resilient-thing, is tough.
The risks?
Oh the risks are illness and death, handing over a planetary ecosystem that cannot sustain life to our children, and choosing to carry on managing a failing company; but getting the right thing done is tough.
Cognitive dissonance is the default.
The gap between 'what is known' and 'what gets done' is often huge and actively ignored.
Resolving the issue doesn't happen by simply knowing that there is an issue.
You can spend millions on motivational programs without ever accessing sustainable motivation for transformation.
Change requires a complete reframing. A shift in mindset.
That comes not from knowing the facts, but from the development of wisdom.
The learning journey takes commitment, curiosity and humility - there are often no places for 'experts' while trying to uncover the secrets held by the unknown.
But once you can see it, you can't un-see it.