The North Face South Africa presents 'Newborn'
The team from The North Face hosted the invite-only event at a cinema at the V&A Waterfront.
Earlier this week we were invited to the premiere of Newborn, a climbing film produced by The North Face South Africa.
Newborn - The Next Generation captures the grit, history & human potential of two of SA’s top climbers - Calrin Curtis & Chris Cosser - as they attempt an audacious 'onsight' of one of South Africa’s hardest big wall routes.
The team from The North Face hosted the invite-only event at a cinema at the V&A Waterfront, which was a nice touch. Too often branded long-form storytelling - that has clearly taken time, effort and money - is simply released online without the brand taking the opportunity to get people together for a night-out somewhere.
It was also inspiring to see a South Africa marketing unit putting themselves out there by producing this film...and then treating it like a film.
A move as gutsy as the stars of the film itself.