The business opportunity of hand sanitiser

Even once this global pandemic is brought under control - the global market for hand sanitiser is expected to sour in the future.

Almost every maker of alcoholic products is now turning on production capacity for the product and innovation in the category is sure to follow.

As part of the portfolio of brands that I'm involved in - just this week we quickly made plans to launch a niche hand sanitiser to play into the overwhelming demand; so we now have some skin in the game too.

The question is though, how big can the category get?