Ryan Reynolds repackages Just Friends for Aviation Gin

Smart marketers are very good at repackaging their hits in in multiple iterations.

Ryan Reynolds and his Aviation Gin brand are a good example - channelling the 2005 romcom hit Just Friends and teaming up with his old co-star, Amy Smart, in the latest ad for Aviation Gin.

When, prey tell, is somebody going to recreate Die Hard as a Christmas ad? Nothing screams festive season more than Bruce Willis and Alan Rickman dangling off the side of a building while exchanging iconic one-liners.